Persephone Bridgman Baker

Reputation Management / Media Group

Persephone is a partner at Carter-Ruck and specialises in media and reputation management work, encompassing defamation, privacy and harassment, together with data protection and intellectual property litigation.

She advises on reputation management matters for celebrity, high-profile and ultra and high net worth individuals, including misuse of private information and harassment. Increasingly this work involves social media and online harms.

Persephone also works on both pre-publication and post-publication matters against a variety of news publishers in a wide variety of divergent subject areas including entertainment, politics, healthcare, and anti-terrorism.

She has experience of “Right to be Forgotten” cases concerning the removal of information online, and the Data Protection Act 2018 and UK GDPR and the interplay between these and general reputation management matters.

Persephone’s litigation experience has also included breach of confidence and trade secrets disputes, including cases involving aspects of corporate fraud.

Persephone read Law at the University of Cambridge and holds a  postgraduate diploma in Intellectual Property Law and Practice from Oxford University.