Jeremy Blum

IP Litigation, Brands

Jeremy is an IP specialist and has advised on many contentious matters. He has a particular focus on trade marks, design and copyright as well as confidential information. He has advised on a number of high profile disputes before the High Court, Court of Appeal, Court of Justice, EUIPO and General Court. He has even led the advocacy before the Court of Justice. 

Jeremy has acted in some of the leading cases that have developed intellectual property law such as:

L’Oreal v eBay which concerned the liability of online e-commerce platforms and was the first case to consider injunctions against non-infringing intermediaries Cadbury v Nestle which concerned the registrability of the shape of a four fingered KitKat chocolate bar Glaxo v Sandoz concerning the colour and shape of an asthma inhaler for passing off

Jeremy also has extensive registered design, unregistered design and copyright litigation experience for a diverse range of products ranging from luxury jewellery and fashion, plastic containers, artworks, pharmaceutical products and consumer goods.

Jeremy is a specialist in advising on strategies to combat IP infringement in the digital world and has advised on a number of cases regarding online infringement. As a consequence, Jeremy also has a particular interest in cross border injunctions and jurisdiction for ~EU trade marks and designs as well as copyright.

As part of his breach of confidential information practice, Jeremy has considerable experience in arbitration. Jeremy specialises in arbitration involving technical subject matter and his cases have ranged from chemical compounds used in deodorants to chemical processes. Many of his arbitration cases involve substantial damages claims

LLB (Law) / BA (Politics), Victoria University of Wellington