Firms To Watch: Competition and antitrust

Competition and antitrust work is a mainstay at regulatory boutique JSM Abogados; founding partner Jorge Sánchez Medina - a former Deputy Superintendent for the Protection of Competition at the SIC - is the key contact.
RAD/DF’s growing competition practice added eight new clients over the past year, with a focus on the TMT and retail sectors; department head Alejandro Acevedo handles a mix of competition, consumer law and data protection work.
Under the leadership of litigator Jaime Humberto Tobar, the team at Tobar & Romero Abogados stands out for its emphasis on contentious work, including representing clients in contesting sanctions imposed by the SIC.

Competition and antitrust in Colombia

Baker McKenzie S.A.S.

The team at Baker McKenzie S.A.S. strikes the right note with sources for its ‘extensive knowledge of competition and antitrust law issues’. A first port of call for both major multinationals and leading domestic corporations, the group handles the full gamut of competition law matters, from antitrust compliance and merger reviews through to complex cartel investigations and litigation. The team's sector expertise is equally comprehensive, but it is arguably best-known for its strong skill sets in the TMT, financial services and pharmaceutical areas, alongside other heavily regulated industries. High-profile department co-head Carolina Pardo is a key member of the wider firm’s regional antitrust group and recently advised US-based Concentrix Corporation on the acquisition of control of Webhelp, through the purchase of the entire stake in its parent company Marnix Lux, which involved 12 jurisdictions worldwide. Angélica Navarro co-heads the practice and acted as second chair on the Concentrix matter. A further name to note in this ‘well-trained’ and ‘warm and close’ team is senior associate Carlos Arboleda, whose practice focus encompasses competition, merger control, data protection and TMT matters. Former senior Luís Alberto Castell (competition law and corporate compliance), left the firm in June 2024, as did associate Santiago Blanco the previous January.

Practice head(s):

Carolina Pardo; Angélica Navarro


Testimonials

‘The team is experienced in the area of ​​competition litigation; knows how payment methods work in Colombia; and knows the regulation and history of the development of payment methods in Colombia.’

‘We value the team for the personalised attention and involvement of partners directly with the cases and their clients.’

‘The firm has detailed knowledge of our needs and the wider business environment. Those very specific details that we required along the way were researched and provided to us in a timely manner. Lawyers understood our need to carry out the process in the shortest possible time.’

‘The people at the firm are well trained; while that would be thought to be a basic quality, this team’s quality of knowledge is noticeably on another level. Additionally, the warm and close way in which they work helps the processes flow and in times of stress, the objectives are achieved.’

‘It is a wonderful team with extensive knowledge of competition and antitrust law issues. It has supported us in queries related to the practice and provided suggestions to include a joint development matrix for application in the organisation.’

‘We highlight its lawyers attitude, willingness to answer queries, teamwork and extensive knowledge of competition and antitrust law, particularly María Carolina Pardo, Angélica Navarro and Luís Alberto Castell.’

Key clients

Mastercard International


Sanofi


Concentrix Corporation


Schlumberger Surenco


Regal Rexnord Corporation


Insud Pharma


Universal Music Colombia


Platinum Equity Group


Olympus Water Holdings IV


Transportadora de Gas Internacional


Work highlights


  • Represented Mastercard in an investigation by the Colombian Antitrust Authority into allegedly anti-competitive conduct in the card payments market.
  • Advised French pharmaceutical conglomerate Sanofi on the sale of its stake in Colombian-based generics manufacturer Genfar and Genfar Desarrollo y Manufactura to Brazilian pharmaceutical giant, Eurofarma.
  • Advised Concentrix Corporation on the acquisition of control of Webhelp through the purchase of the entire stake in its parent company, Marnix Lux.

Brigard Urrutia

Antitrust lawyers at Brigard Urrutiacontinually search for alternative solutions’, according to satisfied clients. The competition group is arguably best known for its prowess in merger reviews, where it benefits from its ability to team up with the wider firm’s top-tier corporate practice. Notably, it handled 30 merger filings during 2023 - including complex cross-border filings for multinational names such as Farfetch Holdings and Brookfield. Alongside its strength in transactional matters, the team additionally packs a punch in complex antitrust investigations and competition disputes, while it is also active in the increasingly prominent area of leniency agreements. Department head Alejandro Garcia de Brigard secures strong reviews for his ‘practical approach to competition law’; he represented major Colombian airline Avianca in the antitrust investigation, launched by the Superintendence of Industry and Commerce (SIC), into alleged gun-jumping with Viva Colombia. The team also benefits from the strong public sector-side experience of director Nicolás Cardona, who is a former officer at the Colombian Competition Authority; and intermediate associate Natalia Amado Pérez, whose practice focuses exclusively on competition and antitrust law.

Practice head(s):

Alejandro Garcia de Brigard


Testimonials

‘The team has important strengths compared to other firms given its extensive experience in the telecoms sector, which facilitates deep understanding of the scope of consultations and the specific assessment of risks; knowledge of our services; and our way of operating.’

‘Alejandro Garcia de Brigard has extensive experience in competition law and knows and understands the telecoms sector, the integrations that have occurred in the market, and the services we provide, which makes us feel secure in the team’s recommendations and risk analysis.’

‘A team with extensive experience in controlling integrations before the Superintendence of Industry and Commerce, which is supported by knowledge of various sectors of the economy. Lawyers stand out for their constant support and advice; they continually search for alternative solutions.’

‘We go with Brigard Urrutia because it understands our operations. Alejandro Garcia de Brigard provides us with excellent service.’

‘Alejandro Garcia de Brigard maintains a practical and business vision that is very useful for structuring decisions in specific cases.’

‘The experience of Alejandro Garcia de Brigard makes a big difference to his advice; it allows him to have not only an academic, but also a practical approach to competition law.’

‘The team’s practical advice and experience allows it to propose solutions to the situations raised.’

‘The team demonstrates excellent understanding of its clients’ business, while Alejandro Garcia de Brigard’s practicality and knowledge in competition matters allowed us to achieve the expected results in a short time.’

Key clients

Aerovías del Continente Americano – AVIANCA


Colombia Móvil


Renault


Teleperformance


Xylem Water Solutions


Farfetch Holdings


Brookfield/ Isagen


Minerva


Novozymes


ContourGlobal Latam


Work highlights


  • Acted for Avianca in the antitrust investigation launched by the SIC into alleged gun-jumping with Viva Colombia.
  • Advised Colombia Móvil on a merger control procedure with Colombia Telecommunications, triggered by an agreement to combine their respective radio access networks in Colombia.
  • Advised Renault on a merger control procedure before the SIC, resulting from the intended formation of a joint venture with China-based vehicle manufacturer, Geely.

Esguerra JHR

A destination firm for competition and antitrust matters, administrative law stalwart Esguerra JHR attracts praise for its ‘remarkable professionalism, knowledge and legal strategy’. Fielding three experienced partners dedicated to the area, the competition team stands out for its depth and breadth across the full range of investigations, merger reviews, unfair competition litigation and regulatory issues, while it also contributes strength in complementary areas such as consumer law and data protection. Alfonso Miranda is widely regarded as a dean of Colombia’s competition bar; he recently teamed up with high-profile competition litigator Andrés Jaramillo Hoyos to represent Comcel (Comunicación Celular) in an antitrust investigation conducted by the SIC concerning mobile number portability and sham litigation, among other issues. The group also draws on the experience of up-and-coming competition partner Daniel Beltrán, who co-heads the department together with Miranda and Jaramillo Hoyos. Among its junior names, clients highlight intermediate associate and ‘outstanding assetDavid Cotrina, who handles a mix of competition, consumer protection and intellectual property-related work. Associate Jasibi Ali Cabrales left in August 2023 to join Nestlé.

Practice head(s):

Alfonso Miranda; Andres Jaramillo Hoyos; Daniel Beltrán


Testimonials

‘It is a very complete team, with extensive knowledge. It is also very attentive and proactive in all the activities related to the advice it provides to us.’

‘Lawyers are very professional people who stay very close to the client; they take the trouble to understand our needs and evaluate how they can meet those needs in light of the standards and best practices.’

‘Esguerra Asesores Jurídicos is characterised by its ability to provide top-level legal advice, with direct attention from partners, which guarantees that its suggestions are accurate and come with a high degree of legal security.’

‘The team stands out for its remarkable professionalism, knowledge and legal strategy. Daniel Beltrán and Alfonso Miranda are excellent and the work conducted has direct involvement of both partners, which is undoubtedly a plus and guarantee.’

‘We value the team for its deep knowledge of competition practice and its extensive experience, which allows the formulation of solid strategies for the issues we need addressing.’

‘David Cotrina is an outstanding asset for Esguerra Asesores Jurídicos as he delivers professional opinions supported by deep understanding of our business. In addition, he strikes the necessary balance between business and law advice. ’

‘The team demonstrates total knowledge of competition issues and it provides agile and innovative solutions. Overall, a great team composed of Alfonso Miranda and Daniel Beltrán.’

‘Great experience in competition matters, and excellent management of unstructured contexts that require adequate management and strategy. Great level of involvement from key partner Alfonso Miranda.’

Key clients

Avianca


Bancolombia


Corficolombiana


Drummond


Organización Terpel


Bavaria & Cia (Ab InBev)


Kimberly Clark


Comcel


Promigas


Laboratorios Baxter


Sanimax


Manuelita


Equion Energia


Sociedad Portuaria Regional de Buenaventura


Oleoducto Central – OCENSA


Ecopetrol


Koba Colombia D1


Citibank


Quala


Mexichem (Orbia)


Olympia


Work highlights


  • Represented Avianca in an administrative investigation conducted by the SIC concerning alleged non-compliance with the remedies imposed on a merger to jointly manage the Avianca Tours brand.
  • Represented Sociedad Portuaria Regional de Buenaventura in an investigation by the SIC to determine whether it engaged in anti-competitive behaviour concerning the provision of port operation services in the Port of Buenaventura.
  • Advised Bancolombia—Grupo Sura on merger-control matters connected to the creation of a new digital solution (ARATI) for senior citizens between Grupo Sura, Bancolombia, Protección, Sura AM and Seguros Suramericana.

Garrigues

Garrigues’ competition team is ‘one of the best’, according to clients, due to its ‘legal and market knowledge and its interest in understanding its clientsneeds’. The group is involved in a significant proportion of competition investigations in Colombia; notably, it is advising clients in four out of the ten new cases launched by the SIC during 2023. Other key areas of activity include merger control filings, competition compliance and competition litigation. Key name José Miguel De La Calle steers both the competition and the public law departments; he is currently representing Azul y Blanco Millonarios FC in an antitrust investigation conducted by the SIC into alleged anti-competitive activity in the football industry. The practice also draws on a strong second line of associates including new principal, David Toro, who joined in April 2023 from his own practice, Toro Solórzano Abogados; seniors Anamaría Rico (who ‘demonstrates optimal management of legal matters’), Julieth Sanclemente (who ‘provides quick answers’) and Adolfo Enrique Gómez (who returned from study leave in August 2023); along with intermediate Daniel Fajardo Mendoza, who specialises in competition, litigation, data protection and consumer law.

Practice head(s):

José Miguel De la Calle


Testimonials

‘The lawyers are very friendly, respond promptly to client requests and have extensive knowledge of the subject. Senior associate Anamaría Rico is very judicious and kind, and demonstrates optimal management of legal matters related to competition issues.’

‘We recommend the team for its great ability to understand its clients’ business to provide advice that is not only technical but also useful and that generates value.’

‘The Garrigues team has extensive knowledge of the company’s needs and has provided a service that exceeds expectations. Its comprehensive advice allows us to protect our operations in Colombia and always seeks to innovate to positively impact the service it provides.’

Key clients

Azul y Blanco Millonarios


Cenit Transporte y Logística de Hidrocarburos


HB Fuller


Central Bank of Colombia


Mercado Pago


Ebanx


William Grant & Sons


Odata


Asobancaria


ioBuilders Blockchain Tech & Ventures


Coomeva Medicina Prepagada


ACH Colombia


Iberia


Sociedad Puerto Bahía


Fast Colombia


Rappi Colombia


Nubank


Wadana Finance Colombia


China Gezhouba


Zurich


Pollos Savicol


Work highlights


  • Acting as the lead advisor to the Ministry of Information Technologies and Communications on all matters related to the 5G spectrum auction, particularly issues concerning competition law.
  • Advising the Central Bank of Colombia on the design and development of the Immediate Payment System, including competition-related matters.
  • Representing Azul y Blanco Millonarios FC in an investigation initiated by the SIC into alleged anti-competitive practices carried out by different football teams, the Major Division of Colombian Soccer (DIMAYOR) and the Colombian Football Federation in the context of the Colombian Women’s Football Tournament.

Ibarra Abogados Rimon Law

Valued for providing ‘effective and creative solutions to complex problems’, Ibarra Abogados Rimon Law’s firm-wide focus on economic regulation and compliance pays dividends and it is widely recognised as a market leader for competition and antitrust law. The group is a particularly popular choice to advise on complex and highly strategic matters, where it has extensive experience in administrative investigations and competition litigation, including the representation of companies filing antitrust complaints against competitors. That being said, the group is also well versed in merger reviews and related work, including advising on complaints regarding non-compliance with merger remedies. Managing partner and department head Gabriel Ibarra is held up by clients for his ‘unbeatable experience and specialised knowledge’; he continues to act alongside the ‘strategicAna Lucía Parra to provide ongoing advice to Yara Colombia on day-to-day competition law matters. Rounding out the team at partner level is Alejandro Ibarra, who recently teamed up with Parra to represent PayU Colombia in filing an antitrust proceeding before the SIC against Visa and Mastercard. Other key contacts include senior associate Carlos Bermúdes Pulido, whose practice combines antitrust, public procurement, commercial and administrative law. In a major development since publication, the firm has merged with a further four legal boutiques - MPV Abogados, Prias Cadavid Abogados, Quintero y Quintero Asesores and Torrado Angarita & Pinzón Abogados - to form new platform: Signature Legal Group (effective as of February 2025).

Practice head(s):

Gabriel Ibarra


Testimonials

‘The team has a complete view of our company’s needs, which makes its recommendations practical, easy and safe to implement. Ana Lucía Parra and Gabriel Ibarra stay close to the client and they are both informed about our sector which makes them strategic in their advice.’

‘A strong team from a leading boutique practice firm. Lawyers demonstrate vast experience and knowledge.’

‘Ibarra Abogados is characterised as being a compact team with great knowledge in competition law. Lawyers are always available for calls and questions and have excellent client service levels.’

‘The great plus that Ibarra lawyers have over others is their specialised knowledge. Each team member shows great background and knowledge in their area, while additionally keeping in mind the national and international context. The advice provided has been excellent in every way.’

‘The firm is characterised by its solid teamwork, its personalised customer service and its long history in competition law. The firm’s lawyers provide effective and creative solutions to complex problems, making the most of the intersection between competition law, criminal law, foreign trade and IP.’

‘In recent years, the firm has invested significant efforts in optimising the various legal services offered to clients with the use of software for trade mark surveillance, process monitoring and document automation. Likewise, the firm is made up of an equitable team in matters of gender and the LGBTQI+ community.’

‘Gabriel Ibarra stands out for being a lawyer with unbeatable experience and specialised knowledge in the areas of competition law and customs law. Throughout his long professional career, he has been characterised as a lawyer of integrity and respect.’

‘The level of involvement from key partners Gabriel Ibarra and Ana Lucía Parra is unique. They are aware of every detail of both the strategy and its execution. They have an excellent relationship with their clients and a superior level of experience that provides great support in competition matters.’

Key clients

PayU Colombia


Yara Colombia


Brinsa


Ingenio Risaralda


Ingenio del Cauca


C.I. de Azúcares y Mieles (CIAMSA)


Messer Colombia


Alambike (Aguardiente Jubilo)


UNE EPM Telecomunicaciones


Work highlights


  • Advised Renault Sociedad de Fabricación de Automotores (Renault SOFASA) on competition law matters.
  • Represented PayU Colombia in an antitrust proceeding before the SIC, regarding the antitrust complaint filed by PayU against the franchises Visa and Mastercard.
  • Advised Yara Colombia on competition law matters.

ECIJA Colombia

ECIJA Colombia is distinguished by its ‘professionalism, competitiveness and application of new technologies’, according to clients. Competition and antitrust is a key pillar of the firm’s Bogotá offering and its practice expertise encompasses a wide range of merger reviews, administrative investigations and competition litigation. A former Deputy Superintendent of the SIC, department co-head Pablo Márquezunderstands the functioning of competition authorities’; he successfully represented Colombia Telecomunicaciones in a business integration with Colombia’s second-largest telecoms company, UNE EPM Telecomunicaciones. Fellow group co-head Julio Castañeda is also a highly regarded competition specialist, with extensive expertise in contentious administrative law cases. The group additionally benefits from the experience of merger review-focused counsel Pablo Onofre, who co-ordinates the competition and merger control team, and intermediate associate Camila Cadavid. Associate Jorge Mario González left in June 2023.

Practice head(s):

Pablo Márquez; Julio Castañeda


Testimonials

‘When deciding on ECIJA to represent our interests we took into account its specialty in this area of law; the proven experience of the team, especially Julio Castañeda; the positioning of the firm in different industries; references from colleagues; and the organised way in which it presents its proposals.’

‘Although we have had contact with several lawyers from the firm, we highlight the qualities of Julio Castañeda and Camila Cadavid. Julio has a great ability to define the legal strategy, explain it to the client in a clear and concrete way, build it with the client and put the entire defined strategy on paper.’

‘Knowledge, experience and ethics are definitely strong points of the firm.’

‘The ECIJA team is distinguished by its professionalism, competitiveness and application of new technologies and AI — it is a pioneer in the use of digital tools. It balances its practice in litigation with the teaching and training of new talent.’

‘Partners ensure inclusive participation of young people without distinction of their preferences or ideologies, nourishing the team with diverse and progressive views. Communication and integration of interns, paralegals and junior students is encouraged to contribute to their effective training.’ 

‘The outstanding partner is Pablo Márquez. In addition to being an excellent lawyer, knowledgeable about regulations in Colombia and the world, he is a person who understands markets from an economic perspective and understands the functioning of competition authorities.’

‘The team is very professional and has technical expertise superior to other firms. Always looks for a different angle to the problem and proposes “outside of the box” solutions, which allows the generation of alternative and novel solutions.’

‘Each of the partners has specialised knowledge and together they generate very great value for us. Pablo Márquez is an expert in regulation, economic law and technical aspects of the communications area. Julio Castañeda has the broadest knowledge of competition and regulation issues.’

Key clients

Colombia Telecomunicaciones (Telefónica)


Dispresco


División Mayor del Fútbol Colombiano (DIMAYOR), Tigres Fútbol Club, Bogotá Fútbol Club, Real Cartagena Fútbol Club, Fortaleza Fútbol Club, Cúcuta Deportivo Fútbol Club, Club Atlético Bucaramanga and others


OPP Graneles, Datacontrol Portuario, Asociación Colombiana de Operadores Portuarios (ACOP) and others.


Biomax Biocombustibles


Team Trainer Sports


Bavaria


Talma Servicios Aereoportuarios


Work highlights


  • Successfully represented Colombia Telecomunicaciones (Telefónica) in a business integration with Colombia’s second-largest telecommunications company, UNE EPM Telecomunicaciones (TIGO).
  • Successfully represented OPP Graneles in an appeal before the Civil Chamber of the Superior Court of Bogotá against Sociedad Portuaria Regional de Buenaventura (SPRBUN), the administrator of Colombia’s primary port on the Pacific Ocean.
  • Represented nine out of the thirty-six  football teams and individuals under investigation by the SIC for alleged anti-competitive practices in Colombia’s professional women’s football league.

Gómez-Pinzón Abogados (GPA)

Commended for its ability to provide ‘personalised solutions and strategies’, Gómez-Pinzón Abogados (GPA)’s competition and antitrust team brings to bear significant hands-on regulatory expertise, with a third of its lawyers having previously worked at the SIC. The group handles the full spectrum of related matters, from compliance issues through to administrative investigations and merger reviews, with clients particularly highlighting ‘its strong focus on litigation care and prevention’. Department head Mauricio Jaramillo is a key contact for competition, IP and TMT work; he recently advised Bayport Colombia on international antitrust litigation strategy to overcome unfair competition acts committed by new competitors in Colombia. The practice also draws on a deep pool of associates, including seniors Biviana Helo and Valentina Manrique Gómez and intermediate Paula de la Calle — all of whom focus on competition and IP law.

Practice head(s):

Mauricio Jaramillo


Testimonials

‘This legal practice is truly unique and exceptional in several aspects that benefit its clients. Here are a few reasons why I would highly recommend this firm: it maintains a client-centric approach; and it has extensive experience and strong specialisation, which translates into personalised solutions and strategies.’

‘The team is made up of highly qualified lawyers with deep understanding of the law in their respective areas. From partners to associates, each member strives to achieve excellence in their work — additionally, they have a client-centred approach, where client satisfaction and positive outcomes are a priority.’

‘GP helped us, faced with a very complex case, to design unique procedural strategies that allowed us to successfully carry out a litigation negotiation strategy in the US. The team had a personalised approach, which allowed us to design legal strategies according to our objectives and expectations.’

‘I would like to highlight the work of Valentina Manrique, who supported us during the litigation. Thanks to her dedication and personalised work, she helped us to build clear strategies for disputes in Colombia and for the negotiations in the US.’

‘The team is truly a team of experts, everyone has knowledge of the topics discussed and participates appropriately according to their years of experience. It is a coordinated team. Any member of the team can support you with your requirements or direct you appropriately.’

‘Strengths: a very experienced team, with a strong focus on litigation care and prevention. Its communications are technical but understandable and practical for a counterparty without legal knowledge. Lawyers are available for close contact. An excellent combination of experience and price.’

‘Mauricio Jaramillo has extensive experience and a great willingness to find a formula that adapts to the needs of clients. Valentina Manrique was extremely focused on understanding the client’s sector and business to propose a legal strategy that reflected the technical conditions in which the client operates.’

‘Biviana Helo has extensive experience and specialised knowledge. We value her ability to solve complex problems and her commitment to customer satisfaction.’

Key clients

Sandoz


JGB


Epson


Nexans


Enfragen


Clorox De Colombia


Kohlberg Kravis Roberts & Co – KKR


GlaxoSmithKline


Surtigas


XM


Grupo Éxito


Primax Colombia


JetBlue Airways Corporation


Avianca Group International


Grupo Gilinski – JGDB Holding and Nugil


Gases de Occidente


Bavaria


TEBSA


DiDi Mobility


Davita


Work highlights


  • Assisted XM Compañía de Expertos en Mercados with dawn raids and information requirements involving allegations of antitrust violations and abuse of dominant position by the SIC.
  • Advised Bayport Colombia on international antitrust litigation strategy to overcome unfair competition acts committed by new competitors in Colombia.
  • Advised Epson on an antitrust contract management strategy to mitigate risks of antitrust discriminatory practices, vertical cartels and abuse of dominant position.

Jaeckel/Montoya Abogados

According to clients, Jaeckel/Montoya Abogados’ ‘excellent business sense and practical approach’ are among its key differentiators. As a boutique firm specialising in regulatory matters, competition and antitrust work forms the backbone of the practice with the team’s focus spanning merger reviews, administrative investigations, competition litigation and related consumer law issues. Founding partner Jorge Jaeckel is highly regarded for his record in complex cases — particularly high-stakes antitrust litigation — and co-heads the department together with managing partner Claudia Montoya, who has an emphasis on preventive advice and compliance issues. The pair recently teamed up to represent El País de España in litigation concerning the use of ‘El País’, which encompassed unfair competition issues. Senior associate Jefferson Gonzales specialises in IP and also provides support to the competition team.

Practice head(s):

Jorge Jaeckel; Claudia Montoya


Testimonials

‘We value the team for its excellent business sense and practical approach to the issues under consultation.’

‘Lawyers stand out for their personal and professional quality, as well as for their ability to understand the client’s business.’

‘Jaeckel/Montoya Abogados is made up of professionals distinguished by their extensive experience in the field of competition, antitrust and consumer law. They are true allies of the business and are always attentive to their clients’ requests to provide a quick and accurate response.’

Key clients

Glencore International


Avianca


Bizarro


Caracol Television


Norgas


Energía Integral Andina


Ernst and Young


ETB Colombia Móvil


DHL Express/Global Business Services


Energía Confiable


Whirlpool Corporation


Frigocentro de Manizales


TV Azteca / México


El País de España /Grupo Prisa


Factorial


Cementos Alion


Biomereaux


Carvajal


Colgate Palmolive


Organización Corona


Phillip Morris


Reckitt Benckiser


Direct TV


Alpina productos alimenticios


Acerías de Colombia ACESCO


Sodimac


Ecopetrol


Hocol


Papeles Nacionales


Tecnoquímicas


Quimpac de Colombia


C.I. Banasan


Entrepidus


DNA Distrinal


C.I. Técnicas Baltime de Colombia


ONGC Videsh, Colombia Branch


Work highlights


  • Advised Avianca (as co-counsel alongside Brigard Urrutia), on its defence before the SIC following the alleged violation of competition regulations connected to its acquisition of Viva Colombia and Viva Perú.
  • Advised Avianca on a competition risk assessment and on designing and drafting an antitrust code of conduct, among other compliance matters.
  • Represented El País de España in litigation concerning the use of “El País”, which encompassed issues related to trade marks and unfair competition in the market, among others.

Philippi Prietocarrizosa Ferrero DU & Uría

Philippi Prietocarrizosa Ferrero DU & Uría’s competition team in Colombia stands out for its ability to plug into an integrated regional practice that leverages platforms in Chile and Peru, which clients say, ‘makes it more valuable as a resource to companies operating in multiple countries’. While it is arguably best known for its merger control practice, which excels in domestic and cross-border merger reviews, the group also handles a significant volume of antitrust investigations, unfair competition litigation and compliance-related matters. Diego Cardona spearheads the department and recently teamed up with the dispute resolution and banking and finance groups to represent Visa in an administrative investigation brought by the SIC for alleged anti-competitive conduct in the market for payment services in cross-border transactions. Junior associate Natalia Castilla is also singled out by clients.

Practice head(s):

Diego Cardona


Testimonials

‘This law firm has an excellent reputation, with up-to-date knowledge on the subject. Its rates are in line with the market and it provides permanent attention to its clients.’

‘Partner Diego Cardona assists us with competition issues and provides constant and personalised attention, which is a plus of the firm. The attention is timely and immediate, and we have a very fluid and professional relationship.’

‘Excellent professionals Diego Cardona and Natalia Castilla are always available for any questions or queries. The level of expertise is very high and Diego, being the partner, always attends to all matters personally. A tremendous team with very high legal quality.’

‘The team personally responds to requests and queries, dedicates quality time to clarifying any doubts, strives to issue advice of the highest legal quality and strives to know in detail the operation of the business to provide concepts appropriate to the reality of the company.’

‘PPU has a strong team and the fact that it can cover Colombia, Peru and Chile also makes it more valuable as a resource to companies operating in multiple countries. The firm has done excellent work for our company on M&A transactions and on other issues.’

‘Diego Cardona is a very strong antitrust lawyer, with good analytical skills and the ability (and willingness) to give straight answers to difficult questions in uncertain situations.’

Key clients

Visa International Service Association / Visa Colombia / Visa Colombia Support Service


Grupo Argos


Bolsa de Valores de Colombia, Bolsa de Comercio de Santiago, Grupo BVL


RCN Televisión


Yumbo Limpio


CMA CGM


Canacol Energy


Clariant International


Steag Renewables & Services Colombia


Elecnor Servicios y Proyectos (Colombia branch)


Kerry Group


Bunge


Parque Arauco Colombia


Whirlpool


Work highlights


  • Represented Visa in an administrative investigation brought by the SIC for alleged anti-competitive conduct in the market for payment services in cross-border transactions.
  • A cross-office team advised the Colombian Stock Exchange, the Santiago Stock Exchange and Grupo BVL (the Lima Stock Exchange) on the integration of the three exchanges under a common holding company, including competition issues.
  • Represented RCN Televisión in bringing an unfair competition action against a competitor.

Posse Herrera Ruiz

Responsive, clear and strategically savvy’, Posse Herrera Ruiz is primarily recognised for its dominant merger control practice, where it acts for a host of domestic and multinational corporations, including recent engagements for Talanx, Jerónimo Martins and Aspen Global. The team is also well versed in competition litigation and investigations. Among his recent highlights, practice head Jorge De Los Ríos represented EDATEL in filing a series of antitrust complaints against Claro for engaging in restrictive trade practices. Key names at associate level include seniors Jorge Lamo Blanco (who handles a broad mix of transactional and contentious competition work) and Laura Torrado (who specialises in competition and consumer protection law); and intermediate Maria Paz Vesga, who is ‘dependable, available and has a good grasp of the dynamics of the competition authority’.

Practice head(s):

Jorge de los Ríos


Testimonials

‘This team is characterised by its great professionalism, good disposition and excellent communication. We have built a relationship of great trust with Jorge de los Ríos and his team, which allows us to count on them whenever necessary.’

‘It is a very solid practice with extensive experience. Partner Jorge de los Ríos knows his area very well, has very good judgment and responds in a timely manner.’

‘The PHR team is up-to-date, at the forefront of the law and well prepared to address client needs in this field of law. Lawyers provide personalised attention, with an understanding of the sense of urgency but without neglecting the quality of the work.’

‘The team is responsive, clear and strategically savvy. Jorge de los Rios is involved, quick and on point. Maria Paz Vesga is dependable, available and has a good grasp of the dynamics of the competition authority.’

‘The PHR team is differentiated by its capacity for teamwork that it develops with the client, with openness to learning the client’s specific sector, and its proactivity. It is a team that cares about detail and has good numerical analysis. In everything it does, ethics and compliance principles prevail.’

‘Jorge de los Ríos has good knowledge and experience in competition issues. He has also worked in the corporate sector, which allows him to have a clear vision, not only from the legal side but also from the business context. He demonstrates analytical and proactive thinking.’

‘The team provides a global vision, which combines knowledge of the legal field, the development of the regulatory framework and the country and institutional situation. Lawyers are very present in their practice and purposeful in options and courses of action.’

‘Lawyers stand out for their technical excellence and commercial excellence. They are always willing to get involved in the client’s needs. They always give legal advice in the face of market challenges and based on commercial sensitivities.’

Key clients

Colombia Móvil


LATAM Airlines


EDATEL


American Airlines


Organización Terpel


Jeronimo Martins


Diageo


IQVIA


United International Pictures


Work highlights


  • Acted as local counsel to Talanx during its acquisition of Liberty Mutual’s Latin American businesses.
  • Successfully advised Jerónimo Martins, the owner of Tiendas ARA, on more than 90 merger control procedures.
  • Advised LATAM Airlines on its opposition to Avianca and Viva Air’s merger-control clearance request.

Serrano Martínez CMA

Competition lawyers at Serrano Martínez CMAprovide recommendations grounded in business reality’, according to clients. Sources also commend the team’s recent national growth, which was enabled by the October 2023 merger between corporate-and-competition-focused Serrano Martínez in Bogotá and Medellín-based Correa Merino Agudelo Abogados. A former Chief Advisor at the SIC, competition and regulation head Felipe Serrano enjoys a strong profile in the market for his comprehensive experience in antitrust investigations, merger review procedures and competition litigation. Among his recent highlights, Serrano successfully represented Uber Technologies in an unfair competition lawsuit brought by taxi company, Cotech. Other key contacts include José Plata Puyana, who specialises in energy regulation and competition work; associate director Andrés Jaramillo Sanz, whose practice spans competition, IP and consumer protection law; and intermediate associate Fery Cure, who handles competition, compliance and regulatory matters.

Practice head(s):

Felipe Serrano; Jose Plata Puyana; Andrés Jaramillo Sanz


Testimonials

‘We value the team for the practical experience of its lawyers and its knowledge of clients. Lawyers are available to us and answer questions as needed. Felipe Serrano is an outstanding lawyer.’

‘The group demonstrates high technical expertise, is up-to-date and possesses international knowledge.’

‘Key lawyers have the virtue of having worked in the SIC, thus they know its modus operandi to date, which gives them an essential advantage when advising their clients.’

‘A firm that has risen very quickly, that has come to occupy a very important place in the market and that has recently expanded in Medellín. It is an important reference today and has a bright future, not only because of its members but also because of its vision.’

‘The team always seeks to provide support that, although it warns of the risks, also allows the projects to be carried out. Many times law firms limit themselves to saying yes or no, but this particular firm accompanies the client in the strategy to achieve their business objectives.’

‘I think the legal quality is impeccable. The advice it gives is clear, succinct and very well written. I highlight the work of Felipe Serrano, who, in addition to coordinating his team very well, has a general business vision which allows him to always give very good professional advice.’

‘Felipe Serrano, in my opinion, is the best lawyer in the country for unfair competition matters, while Andrés Jaramillo Sanz is an indispensable person in the team for his rigour and compliance.’

‘What makes this firm unique is its practicality. Its advice directly addresses what is of interest to the business and lawyers easily understand wider concerns to provide recommendations grounded in business reality —additionally their attention is quick.’

Key clients

Uber Technologies, Uber BV and Lieber Colombia (Uber Colombia)


Amazon


Dlocal


Bloomberg


Primax


VP Inenergía


Olímpica Supertiendas y Droguerías


Vanti


Super de Alimentos


Centelsa


Gases del Caribe


Banco de la República


Unilever


Junior Futbol Club


Work highlights


  • Successfully represented Uber Technologies in an unfair competition lawsuit brought by taxi company, Cotech.
  • Advised Amazon on general competition and antitrust matters, as well as on regulatory affairs in Colombia
  • Represented Primax Colombia in the filing of more than a dozen merger submissions before the SIC, primarily concerning the acquisition of gas stations.

Bermúdez & Esguerra Abogados

Regulatory boutique Bermúdez & Esguerra Abogados impresses clients with its ability to provide an ‘agile, informed and pro-business response’. Particularly noted for its experience in structuring antitrust compliance programmes for multinationals active in the Latin America region, the group additionally handles a mix of merger reviews and contentious matters, including administrative investigations. Department co-head Carlos Esguerra is an increasingly prominent name for competition law and clients praise his ‘excellent background in Colombian, regional, and global antitrust policy’. Data protection specialist José Alejandro Bermúdez and associates Andrés Felipe Aguas and Manuela Téllez also advise on competition matters.

Practice head(s):

Carlos Esguerra; José Alejandro Bermúdez


Testimonials

‘It is a team that is always willing to provide an agile, informed and pro-business response. The quality of the partners, and their teams, is excellent; they provide high-level work and pro-business recommendations, always within the regulatory framework applicable to each situation.’

‘Both José Alejandro Bermúdez and Carlos Esguerra are clear about the clients’ pains or problems and help to translate solutions into clear and simple language.’

‘The firm’s partners are highly trained in competition matters, provide direct and highly personalised advice (with an unparalleled focus on background and comparative law) and demonstrate great knowledge of local regulations which they combine with knowledge of the authority. They generate a lot of value!’

Key clients

Alpina Productos Alimenticios


AB InBev


Mexichem


Bavaria


Philip Morris Colombia


Abbott Laboratories US and Abbott Laboratories Colombian Subsidiaries


Wiggin LLP


Grupo Novus (GoPass)


Producciones Químicas


América de Cali


Genfar


Grupo Banmédica


BIA Coffee Investments


Work highlights


  • Advised Anheuser-Busch InBev on all its antitrust related matters in the Dominican Republic, Colombia, Costa Rica, Panamá and Barbados.
  • Represented América de Cali in an investigation by the SIC for allegedly developing a system to limit free competition.
  • Conducted a full audit, and designed an antitrust compliance programme, for Banmédica’s companies in Colombia.

Dentons Cardenas & Cardenas

Dentons Cardenas & Cardenas secured a significant volume of non-contentious work during 2023/24, with an emphasis on merger reviews — where it can leverage its global platform to advise on the local aspects of cross-border transactions — and antitrust compliance matters. The three-lawyer team is steered by Ximena Zuleta, who sits in the public law, competition and dispute resolution teams; she recently advised steel producer Matecsa, part of the Acesco Group, on the merger control proceeding triggered by its acquisition of 65% of Alurack. As a member of both the corporate and the competition groups, supporting senior associate María Paula Macías is particularly well placed to support on merger reviews.

Practice head(s):

Ximena Zuleta


Key clients

Santa Reyes


Manufacturas – Matecsa


WIG Latam Holding


Localiza Rent A Car


ONGC Videsh, Colombia branch


Autodesk


Fleischmann Foods


Sociedad Internacional De Transporte Masivo – Ciudad Movil


Total Play Comunicaciones Colombia


Patterson (Colombia branch)


Kantar Ibope Digital Media


BASF Química Colombiana


Work highlights


  • Advised Patterson (Colombia branch) on the merger control procedure triggered by its acquisition of US-based BEP Diamond Holdings Corp, which indirectly controls Ulterra Latin America (Colombia branch).
  • Advised steel producer Matecsa, part of Acesco Group, on the merger control procedure triggered by its acquisition of 65% of Alurack.
  • Advised WIG Latam Holding on the merger control procedure triggered by the acquisition of O-Tek Internacional by WIG Holding.

Lloreda Camacho & Co.

During 2023/24, Lloreda Camacho & Co. advised a string of multinational corporations on merger reviews, antitrust training sessions and day-to-day compliance matters, with Live Nation, Merck and Novo Nordisk among its representative clients. The group also has experience in contentious work, where it utilises its firm-wide strengths in life sciences and TMT to specialise in antitrust litigation and competition investigations pertaining to those sectors. Enrique Álvarez maintains a broad regulatory practice, which spans competition, life sciences and labour law — among others — and co-heads the group alongside established younger partner Darío Cadena. Associate Diego Matiz left to study abroad in September 2023.

Practice head(s):

Enrique Álvarez; Darío Cadena


Key clients

Merck Sharp & Dohme


Merck Sharp & Dohme Animal Health


Interpublic Group of Companies Colombia


Seguros Bolívar


Janssen


Productos Roche


Novo Nordisk


Mobi.e


Organon


Promotora Colombia


Work highlights


  • Advised Live Nation on a merger review filing concerning its acquisition of certain assets from Paramo through OCESA.
  • Represented Comcel (Claro Colombia) in a challenge against the National Communications Commission’s decision to declare that Comcel has market power in the mobile voice and data market.
  • Provided Productos Roche with a market power assessment of its Colombian portfolio.
     

Martínez Quintero Mendoza González Laguado & de la Rosa

Martínez Quintero Mendoza González Laguado & de la Rosa’s 2024 disassociation from the global DLA Piper network should stand it in good stead in the competition sphere going forward, due to the inevitable reduction in the potential for conflicts. Under the leadership of up-and-coming group head María Claudia Martínez, the team is well equipped to advise on the full range of merger reviews, compliance matters, administrative investigations and competition litigation, with regulatory litigator Julian Solorza a key resource in the latter area. The group additionally fields two capable senior associates in Natalia Fernández and recent arrival Tomás Posada, who joined in May 2023 from the SIC.

Practice head(s):

María Claudia Martínez


Testimonials

‘It is an expert team that works in synergy, generating value for the client.’

‘Lawyers are very professional; they are interested in understanding the business in order to advise and generate value for the client.’

Key clients

Boston Scientific


Transportes Calderón


OPP Graneles and BGP Container and Logistics – Ventura Group


Diana Corporación and Arroz Roa Florhuila


Liberty Seguros


Decameron


Tecnoquímicas


Medtronic


Burger King


Carvajal Educación


Comestibles Ricos


Parque Arauco Colombia


Finkargo Colombia


Work highlights


  • Represented Transportes Calderón in an investigation conducted by the SIC concerning its alleged involvement in an anti-competitive agreement in a series of public procurement processes.
  • Acted for TEG Expo (Feria EVA) in an unfair competition lawsuit filed by its competitor, Pop Up Buró (Feria Buró).
  • Represented Carvajal Educación in a class action initiated by a number of notebook consumers concerning the company’s alleged involvement in an anti-competitive agreement.

Valbuena Abogados

Valbuena Abogados’ competition group attracts praise for its ‘knowledge, client service and partner access’. Distinguished by its representation of both corporations and government agencies, the full-spectrum practice keeps busy advising on antitrust litigation, regulatory investigations, merger reviews and general compliance matters. Firm founder Gustavo Valbuena is a former Superintendent of Industry and Commerce and clients commend him as ‘an expert in his area’. A solid second line of supporting associates includes Diego Solano, noted for his ‘good ability to work under pressure’, and María de los Ángeles Berrocal Mora. Associate Carol Sanchez Zambrano left to join the SIC in May 2023.

Practice head(s):

Gustavo Valbuena


Testimonials

‘Gustavo Valbuena’s knowledge of competition law was fundamental in the development of the procedures. We also highlight Diego Solano, a lawyer within his team with a very good ability to work under pressure, very good writing and with very valuable knowledge related to competition law.’

‘Gustavo Valbuena’s knowledge is exceptional. We particularly highlight his capacity for analysis and the time he invests in understanding the team.’

‘Gustavo is an expert in his area. He also benefits from a good support team.’

Key clients

Colombian Civil Aviation Authority (Aerocivil)


Talento Dorado


Tecnoquímicas


Hoteles Decameron Colombia


Taxi Imperial


Price Res


Comunicación Celular Comcel


Constructora Conconcreto


Caja de Compensación Familiar Comfenalco Antioquia


UPL Colombia


Work highlights


  • Advised the Colombian Civil Aviation Authority (Aerocivil) on various matters, including corporate mergers between airlines requiring approval from the Authority.
  • Represented Comcel in a request for a precautionary measure against Movistar concerning allegedly unfair competition practices.
  • Represented Hoteles Decameron in two lawsuits filed before the SIC concerning unfair competition practices.

CMS Rodríguez-Azuero

CMS Rodríguez-Azuero’s Bogotá practice forms a key part of the global firm’s regional antitrust offering, with multinational clients valuing its ‘helpful and practical competition guidance to foreign entities doing business in Colombia’. The team is primarily engaged on non-contentious matters, with its recent work spanning merger reviews and day-to-day compliance matters, but it also has experience in investigations and unfair competition litigation. TMT specialist Lorenzo Villegas-Carrasquilla fronts the group, while junior associate Alejandra Vásquez provides support. Senior associate María Camila Piedrahita left to go freelance in June 2023.

Practice head(s):

Lorenzo Villegas-Carrasquilla


Testimonials

‘We appreciate the firm’s expertise. It provides very helpful and practical competition guidance to foreign entities doing business in Colombia.’

‘Lorenzo Villegas-Carrasquilla provides his advice in a very efficient and timely way for foreign entities doing business in Colombia.’

‘I worked with this firm on a discrete piece of M&A competition advice. Lorenzo Villegas-Carrasquilla was very helpful. He was proactive and able to deal with, and revert on, the questions we had in a methodical manner.’

Key clients

Rapyd Financial Network (2016)


Work highlights


  • Advised Rapyd Financial Network (2016) on compliance with local competition law regarding merger control procedure.

OlarteMoure

Operating at the intersection of IP and competition law, OlarteMoure provides ‘timely and accurate advice’. The team has a particular niche specialism in advising on consumer law violations as unfair competition acts — it also handles competition compliance, investigations and antitrust litigation. Well versed in IP and competition issues, Juan Guillermo Moure is a key contact for both contentious and regulatory competition work. Other senior names include Carlos Olarte, who focuses on life sciences-related cases; and litigator Juan Felipe Acosta. Associates Santiago Lombana — who co-ordinates the antitrust and consumer law practice — and María Fernanda de los Ríos are also recommended.

Practice head(s):

Juan Guillermo Moure; Carlos Olarte; Juan Felipe Acosta; Santiago Lombana


Testimonials

‘The team’s ability to respond at all times is not limited to providing traditional advice. Making comparisons in this case would be unfair, due to the attention and quality in all the work that it delivers, giving results beyond what we expect, a situation that makes it unique in the sector.’

‘In general, Juan Felipe Acosta, María Fernanda de los Ríos, Santiago Lombana, and the rest of the team, when examining a matter, give 100%, are available at any time of the day, and provide timely and accurate advice in extremely complex matters.’

‘The team stands out for its excellent professional and timely service in specialised areas and for its detailed reports on specific matters in Colombia.’

Key clients

Auteco Mobility


Auteco and Related Companies


Qianjiang Motor (HK)


FMC Colombia


Tapout


Johnson & Johnson


Partners Telecom Colombia & WOM


Comestibles Aldor


Azul & Blanco Millonarios FC


DIMAYOR (Major Football Division of Colombia)


Syngenta Crop Protection


ACODEM


Work highlights


  • Advised Qianjiang Motor (HK), Auteco Mobility and Auteco in two civil actions filed by a former distributor in Colombia, including an antitrust and unfair competition action.
  • Advised Tapout, via Mexican law firm Axkati Legal, on an unfair competition lawsuit against Salem José Sumar Binda.
  • Advised several global pharmaceutical companies on how to avoid anti-competitive practices when enforcing their patents, including Actelion.