DBD Certification: Verification System and Trustmarks

This article discusses the different types of verification marks of the Department of Business Development (“DBD”). It will look at the requirements for each verification mark and the purpose of the verification system.

In line with current economic trends, e-commerce has become an important part of our lives, yet most e-commerce websites lack credibility in customers’ eyes. To address this problem, DBD established a verification system named “Trustmark Thai”. Trustmark Thai is a system for issuing a certification mark that helps e-commerce businesses gain credibility and customer trust.

It is noteworthy that the Trustmark Thai verification system is unrelated to the trademark registration system; furthermore, the verification system under the scheme should be distinguished from marketing and sales licenses.

Verification System Overview

“DBD Registered” Trustmark

The DBD registered certification mark is a certification that an e-commerce business can gain by registering with the DBD

 “DBD Verified” Trustmark

In e-commerce, the “DBD Verified” trustmark should inspire confidence. It is issued to e-commerce operators to boost their credibility, by showing that the website has passed the DBD’s e-commerce business quality standards assessment.

DBD Verification System

“Silver Verified” Trustmark

The “Silver Verified” trustmark is issued to juristic persons who pass DBD qualifications as below:

• Registered the business with DBD
• Consecutively submitted financial statements.

“Gold Verified” Mark

Representing an excellent level, the DBD Verified Gold mark is available to juristic persons who meet the below DBD qualifications:

• Registered the business with DBD for at least one year
• Consecutively submitted financial statements for at least one year
• Pass the following e-commerce quality standards
  • Disclosure
  • Fairtrade/service terms
  • Website Security
  • Privacy
  • Dispute resolutioN

• “Platinum Verified” Mark

Representing outstanding level, DBD Verified Platinum Trustmark is available to juristic persons that pass DBD qualifications as below:

• Registered the business with DBD for at least two years
• Consecutively submitting financial statements for at least two years
• Pass the following e-commerce quality standards
  • Disclosure
  • Fairtrade/service terms
  • Website Security
  • Privacy
  • Dispute resolution
• The website has been awarded the gold level mark for two consecutive years.

After registration with the DBD, it will issue a letter of authorization to use the verification mark and verification code on the website, which will be valid for one year and must be renewed every year.

Conclusion

The DBD created five different trustmarks, each with its own set of requirements. The trustmarks serve the purpose of establishing credibility for the e-commerce industry. The DBD created three tiers of verified

Trustmarks to help customers decide which business is trustworthy. Furthermore, it should be noted that in order to operate an e-commerce business in Thailand, a sales and marketing license is still mandatory, such as a direct sales license.

Feel free to contact us at [email protected] if you have any questions about the above information.