This unique collaboration will bring legal content advisory and unmatched production quality to lawyers, enabling them to engage with their target audiences in an effective manner.

13th December 2023: Commwiser, a highly awarded specialised communications agency in the legal and professional services domain announces its strategic partnership with Earshot Digimedia (www.earshot.in), an award winning and India’s first Dolby Atmos-powered multilingual podcast and audio platform. This collaboration marks a ground-breaking endeavour in the legal industry, merging Earshot’s cutting-edge technology with Commwiser’s experience in crafting innovative thought leadership campaigns for law firms and individual legal practitioners.

This tie up is fronted by Commwiser – a team of communications and strategy professionals with over ten years of experience in the legal industry. Having worked within a Tier 1 law firm and advised firms across the country on their digital outreach and thought leadership campaigns, the team is uniquely positioned to transform the game of legal podcasting. From ideation to production and hosting on streaming applications like Spotify, Apple and Google, everything will be taken care of for clients who are onboarded.

Through this service, lawyers will gain access to high quality production support for their podcasts in both audio and video formats. Episodes can be recorded in a studio setup or even remotely from the comfort of office, given the busy work schedules of legal professionals.  Moreover, Earshot’s multi-lingual feature will enable experts to communicate insights in several regional languages. This feature is particularly beneficial for firms operating in Tier-2 and Tier-3 cities, ensuring their content is well understood by potential clients who prefer consuming information in local languages.

Clients will have the advantage of amplification as podcasts can be hosted simultaneously on Earshot (www.earshot.in) and LawWiser (a popular content platform simplifying law for businesses), reaching a much wider audience apart from their own platforms. Another USP of this service is podcast marketing capabilities, which will help lawyers reach audiences in a targeted way.

Commenting on this strategic move, Aman Abbas, Founder & CEO, Commwiser stated – “Our collaboration with Earshot embodies our commitment to fostering thought leadership in the legal domain, presenting an avenue to leverage podcasts as a powerful platform for sharing expertise, shaping discourse, and empowering the legal community. Lawyers have started to understand that podcasting is a great way to simplify legal content and build a loyal audience. And we are here to make it happen.”

Gaurav Choudhury, Founder & CEO, Earshot Digimedia Pvt Ltd commented – “We are thrilled to partner with Commwiser to venture into the realm of legal podcasts, which are gaining traction as listeners become more aware about laws that impact them as individuals as well as entrepreneurs. Podcast listening will continue to grow rapidly in India. It is also emerging as a very effective communication tool for thought leadership, and in the areas of learning and development. I am certain that this partnership will fill a major void by making legal experts’ views and insights accessible to a wide number of people, in an easy and convenient format.”

Services under this strategic partnership have already gone live and interested lawyers/ law firms can get in touch with Commwiser to know how they can get started.

ABOUT COMMWISER:

 Commwiser is a specialist PR and Law Firm Marketing firm. We have a market-leading reputation for expertise in Law Firm Marketing & PR, litigation PR, crisis communications and social media marketing.

We draw on our industry experience, market insight and our contacts in the media and more widely create compelling communications campaigns that deliver results. We help clients with their marketing strategy and milestone-based plans to achieve their growth objectives. We are experts in building a strong narrative that supports brands and helps grow business and protects corporate reputation against potential risks.

We will build the narrative with clients, sharpen their messaging and then go out and tell their story in the most compelling way possible.

ABOUT EARSHOT DIGIMEDIA:

Earshot Digimedia (www.Earshot.in) is an award-winning podcasting platform and publisher. It is led by some of the media industry’s senior-most and well-known editors and audio-video professionals and a passionate bunch of consummate storytellers with distinguished pedigrees from renowned media houses such as Bennett & Coleman (The Times of India Group), Network 18 group, Big, Star, Hindustan Times, India Today Group, and BBC, among others.

It is India’s first multi-lingual digital audio destination in-depth analyses and features and has a rich repository of several thousands of hours of compelling original podcasts, covering a broad range of issues, subjects and genres.

Earshot’s team has a combined 100+ years of experience in journalism, and broadcasting, spanning across traditional and new media, including top editors, writers, researchers, recordists, sound editors and audience growth strategists.

 

More from Saraf and Partners