Gecić Law is pleased to announce that it became the first independent law firm in the Adria and Balkans region to launch a stand-alone practice in AI & Robotics. The new practice area will focus on the opportunities and challenges of emerging technological advancements transforming the business world and our daily lives, including artificial intelligence, machine learning, robotics, and data analytics. The new practice will focus on the needs of businesses developing and applying solutions in this increasingly prominent area. Founding Partner Bogdan Gecić will head the practice.

Gecić Law’s AI team will provide clients with expert guidance and develop cutting-edge and cross-practice solutions to address a wide range of novel issues in the field, including regulatory compliance, data privacy and security, intellectual property, transparency, liability, and ethics. The firm will combine its signature multijurisdictional, holistic, and multidisciplinary approach with a close analysis of the latest regulatory developments in the EU to gauge their impact on the broader region. The team will also lead the regulatory discussion and work with relevant authorities to help shape new frameworks.

Bogdan Gecić, Founding Partner and Head of the AI & Robotics Practice, said: “Innovation is an integral part of our firm’s DNA. By launching this practice, the first of its kind in the region, we demonstrate our commitment to those emerging fields that bring extraordinary benefits to our lives but often test the traditional boundaries of the law. We are here to help businesses that develop and use these technologies navigate the regulation and devise solutions to these challenges with creativity – across practice areas, industries, and jurisdictions. With our deep roots in EU law and our unparalleled regional experience with a wide range of relevant corporate matters, we are perfectly positioned to pioneer both the field’s regulatory and practical aspects. The emergence of these new technologies will quickly transform business and our daily lives. For businesses to remain competitive, they must be aware of and well-prepared for these rapid and dramatic changes.”

Gecić Law is a leader in providing innovative and practical legal solutions to clients in a wide range of industries. With the launch of its AI & Robotics Practice, the firm is well-positioned to meet the growing demand for legal services in this field.

For more information on the AI & Robotics Practice, please click here.

About Gecić Law

Gecić Law is one of the leading law firms in the Western Balkans. Committed to redefining the role that a law firm plays in an emerging regional market, Gecić Law advises international and local clients from a variety of industries in navigating the complex legal landscape of the region across multiple practice areas. Members of the Gecić Law team have graduated from leading universities in the US and Europe and have extensive local and international professional experience, with a proven track record in providing innovative and practical solutions in the most complex of matters. Gecić Law is an exclusive member of two leading global alliances, TerraLex and TAGLaw, extending its services across the globe. The firm has continuously been recognized in several practice areas by elite global directories, including The Legal 500, Chambers and Partners and Benchmark Litigation. The firm was named Law Firm of the Year: South Eastern Europe 2021 and Law Firm of the Year: Eastern Europe and the Balkans 2020 at The Lawyer European Awards and repeatedly entered the European Competition or Antitrust Team of the Year – Top Five category, along with the most distinguished competition and antitrust teams across Europe.

For more details, please visit geciclaw.com.

For additional information, please contact:

Ivan Eftimov

Business Development Manager

Nikole Spasića 2, 11000 Belgrade, Serbia

M: +381 64 180 8962  E: [email protected]

A: Nikole Spasića 2 | 11000 Belgrade | Serbia T: +381 11 4043 570

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