GfK has sold four global divisions (Customer Experience, Experience Innovation, Health and Public Affairs) to Ipsos. The sale included GfK's respective businesses in 25 countries.

Bär & Karrer acted as Swiss legal advisor to GfK in this transaction. The team included Christoph Neeracher, Luca Jagmetti, Raphael Annasohn and Jonatan Riegler (all M&A), Thomas Stoltz and Martina Plüss (both Corporate), Corrado Rampini and Jonas Bornhauser (both Data Protection), Laura Widmer (Employment) as well as Susanne Schreiber and Cyrill Diefenbacher (both Tax). Hengeler Müller acted as international legal advisor to GfK in the transaction.