The Farner group, a portfolio company of Waterland Private Equity, partnered with Jim&Jim to expand its agency alliance "Team Farner". Jim&Jim specializes in NextGen marketing, the development of strategic marketing concepts and campaigns, and the positioning of brands and products in the "Hyperconnected Generation".

Bär & Karrer acted as legal advisor to the Farner group in this transaction. The team of Bär & Karrer was led by Christoph Neeracher and Philippe Seiler and included Benjamin Grunwald, Luana Stämpfli, Yascha Fengler and Leander Knapp (all M&A), Susanne Schreiber, Cyrill Diefenbacher, Aron Liechti (all Tax/Structuring) as well as Thomas Stoltz and Fabian Turtschi (both Notarial Services).

For further information please contact:

Media Relations, Eric Stupp

Tel: +41 58 261 50 00

Email: [email protected]

Zurich, Switzerland, 16 January 2023