Niederer Kraft Frey acted as lead counsel to HYGH AG in connection with its EUR 21.5 million financing round in which Sparta Capital Management provided debt and equity financing.

The capital from this financing round is intended to drive expansion: within the next twelve months, HYGH plans to be present in the 15 largest German cities.

HYGH, headquartered in Zug, Switzerland, is a fast-growing digital outdoor advertising company with currently over 1'800 displays in seven major German cities. Entrepreneurs of any size and budget can book targeted, affordable and fast digital out of home advertising. Advertisements on HYGH screens are 100 per cent moving, hyperlocal and can be live within seconds.

Sparta Capital Management Ltd is a London based alternative investment manager founded by Franck Tuil in 2021.

The NKF team was led by Corporate/M&A partner Patrik Peyer and M&A/Financing partner Adrian Koller, working with associates Alexander Göbel and Binderiya Gan-Ayush as well as junior associate Niklaus Hatz and Tristan Bohn (all Corporate/M&A), associate Daniela Lötscher (Employment), senior associate Simon Bühler and associate Stefan Härtner (Regulatory) as well as junior associate Carlotta Ulmer and student trainee Manuel Constam (M&A/Financing).

26th July 2023