What is a Trademark? What is the function of a trademark?

Under Greek law, the primary and fundamental purpose of a trademark is to serve as a source identifier, i.e. to indicate a particular origin of a good or service. This is not, however, the only function a trademark serves, given that trademarks also serve a guarantee and advertising/ marketing objective.

According to art. 123 of law 4072/2012, any sign capable of being represented graphically and of distinguishing the goods and/or services of one undertaking from those of another may be regarded as a trademark. In view of this definition, the term "Trademark" is used in relation to both goods and services.

Click here for more information. This article first appeared in Greek Law Digest - The Official Guide to Greek Law 2019, published by Nomiki Bibliothiki. To view the guide in full, please go towww.greeklawdigest.gr.