Fieldfisher

Commercial IP

Partner

David is a commercial lawyer, with a strong focus on intellectual property, specialising in franchising law and advertising and marketing law.

David helps clients develop their brand through compliant marketing communications and promotional activity, including strategic use of merchandising, sponsorship and brand extension arrangements.

In collaboration with ISBA, David worked on the creation of the new ground breaking template media buying contract, providing a framework for greater transparency and accountability between advertisers and their agencies.

David also supports many household names as they expand both domestically and overseas using franchising formats.  He has a particular focus on clients within the retail, food and beverage, hotels and leisure, media and education sectors.