Fieldfisher

Franchising, Advertising and Commercial

Director

Sonal Patel has over 14 years' experience as an advertising, consumer protection and commercial lawyer acting for domestic and international brands and public sector clients in various sectors, including retail, food & beverage, travel, sport, beauty and life sciences.

Sonal Patel's work involves advising clients on advertising and consumer protection regulatory compliance and developing, promoting and protecting their business, brands, IP, products and services via marketing campaigns and activations, the use of influencers and brand ambassadors, loyalty and reward programmes, promotional incentives, such as prize promotions and pricing claims, sponsorship, licensing, brand extension, agency and other commercial contracts.

As the world of advertising progresses, so does her work. Sonal Patel continue to advise clients on traditional forms of advertising, but a larger part of my work now also involves social media.

Her clients often require a multi-jurisdictional approach and she work's closely with legal and marketing teams, taking a commercial approach to provide a tailored service that suits their business needs utilising invaluable commercial experience via secondments to in-house legal teams at broadcasters, online travel companies and utilities companies.