Fieldfisher

Media & Entertainment

Dr Julia Schafdecker is a Senior Associate in the Fieldfisher's Berlin office in and advises on media and entertainment as well as online platforms and digital commerce.

She advises national and international companies in the media and entertainment industry. Her advice covers the entire value chain - from the development and financing of productions to their realisation and production distribution. She has many years of experience in drafting and negotiating contracts. In the area of corporate communications, she advises clients comprehensively, e.g. on the organisation of their advertising campaigns and cooperations as well as their social media presence. In addition to her advice in the field of audiovisual media, she has particular expertise in international music licensing law.

She also specialises in providing technological advice to media groups and online platforms. She supports them in the legal structuring of their digital market presence, the implementation of their business idea and the further development of their business model, e.g. through the use of new technologies such as artificial intelligence and blockchain. A particular focus of her advice is the healthcare sector, especially with regard to the development of new digital markets by healthcare players.

Before joining Fieldfisher, she worked for several years as a lawyer in the media and digital business department of a large medium-sized law firm. Before that, she worked as a research assistant and lecturer in the field of media and technology law at the Georg-August University of Göttingen. She completed her doctorate there on a copyright law topic in the field of international music licensing.

She advises her clients in German and English.

She regularly gives talks and takes part in panels on the use of new technologies and their application in the media value chain. An excerpt of her activities as a speaker can be found below.

‘The current US Guild Agreements and AI trends’, Producers Brunch 74th Berlinale (2024) ‘AI Copyright Law in different European Countries’, Webinar MediaXchange (2024) ‘Effects of Artificial Intelligence on Copyright Law and Value Creation in the Media Sector’, Panel at the 13th Symposium ‘Press and Broadcasting Market in Transformation’ (2023) ‘Exploring the future: AI for PR and professional communication’, online conference news aktuell Academy (2023) ‘AI in Storytelling: Unleashing Creativity, Confronting Challenges and Legal Frontiers’, Midpoint Institute, Karlovy Vary International Film Festival (2023) ‘How will NFTs change our understanding of authenticity, ownership and property forever?’, Podcast ‘Innovativ Natives’, Interview (2023) ‘NFTs and media. More than just a buzzword?’, Film Festival Cologne (2022)

She studied in Göttingen and Madrid. She completed her legal clerkship in Berlin.