Mr Olivier Vrins > ALTIUS > Brussels, Belgium > Lawyer Profile
ALTIUS Offices

HAVENLAAN, 86C B414
AVENUE DU PORT
1000 BRUSSELS
Belgium
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Mr Olivier Vrins

Work Department
Intellectual Property.
Position
Partner
Career
Olivier Vrins was admitted to the Brussels Bar in 2000.
Olivier Vrins heads the anti-counterfeiting and IPR enforcement practice. He mainly deals with trademark, patent, design and copyright litigation. Described as a “highly skilled IP specialist” (Chambers and Partners) and as “one of the best in Europe in the Customs field” (Managing Intellectual Property), Olivier has gained expertise in a broad range of other IPR-related topics.
He also specialises in the field of designations of origin and geographical indications, as well as in the protection of the personality rights of public figures, including sportsmen.
He is a regular speaker at seminars on IPR enforcement and other IPR-related subjects and has been retained by WIPO as an international expert in workshops on IP enforcement.
Olivier is the author of the book Regulation (EU) No 608/2013 of 12 June 2013 concerning Customs Enforcement of Intellectual Property Rights and Repealing Regulation 1383/2003 (Kluwer: International Encyclopedia of Laws, 2017) and the co-editor of the book Enforcement of IPRs through Border Measures – Law and Practice in the EU (Oxford University Press, 2nd ed.2012).
Languages
He is fluent in French, Dutch and English.
Memberships
Olivier has been elected as the Chair of the Anti-Counterfeiting Committee of the European Communities Trade Mark Association (ECTA).
He is also a member of the Council and Geographical Committee of ECTA; the International Trade Mark Association (INTA); the International Wine Law Association (AIDV); the Benelux Trade Mark and Design Association (BMM); the editorial board of the BMM Bulletin; the Belgian Council for Intellectual Property.
Education
- LL.M. in Intellectual Property and Unfair Competition (Queen Mary & Westfield College)
- LL.M. in European Law (Universiteit Gent)
- Erasmus Exchange Programme (Université de Paris II)
- Juris (Université Catholique de Louvain-la-Neuve)
Lawyer Rankings
Belgium > Industry focus: Media and entertainment
The ‘high-level, diligent, hard-working, and available’ team at ALTIUS represents lucrative clients in the media and entertainment field, with particular expertise in sports law. The team often assists sports associations and professional footballers. For one client, Sven Demeulemeester and Grégory Ernes are ‘by far the best lawyers within the industry’, both having extensive experience in representing athletes, investors, and sports governing bodies. Olivier Vrins also leads the team, with extensive knowledge of IP-related matters. Willem-Alexander Devlies is noted for representing Belgian and international clients in the sports sector on regulatory matters and employment-related disputes.
Belgium > Industry focus: Food
The food and beverage practice at ALTIUS acts on a broad range of matters, including consumer protection, product liability, labeling, advertising and IP enforcement cases. The department is co-led by IP specialists Olivier Vrins and Phillippe De Jong; Vrins brings extensive experience in handling issues concerning designations of origins and geographical indications, and De Jong is highly regarded for his excellent track record in advising on patents and plant variety rights.
Belgium > EU regulatory: Food
ALTIUS advises domestic and international food, drink, and agricultural companies and governments on matters related to intellectual property, compliance with Belgian and international frameworks, and establishing digital platforms. Commended for being ‘very clear and precise on the advice they provide‘, the team works closely with experts in M&A, finance, and intellectual property. Philippe de Jong and Olivier Vrins are heads of the practice, both with vast expertise in intellectual property work.
Belgium > Intellectual property
(Hall of Fame)The practice at ALTIUS is recognised for its ‘expert staff who work very precisely‘, with expertise covering IP law, unfair competition, and regulatory disputes. The firm is strong in patents, anti-counterfeiting, trademarks, copyrights, design and software piracy. Christophe Ronse leads the team, focusing on patent law and life sciences. Olivier Vrins is ‘easygoing, thorough and the go-to-lawyer for any must-win case concerning trademarks and customs measures‘. Also of note are Philippe de Jong, who focuses on regulatory matters linked to the life sciences and agri-food industries, and Kirian Claeyé, who also focuses on the life sciences industry.
Lawyer Rankings
- Hall of Fame Belgium > Intellectual property
- Industry focus: Media and entertainment Belgium
- Intellectual property Belgium
- Industry focus: Food Belgium
- EU regulatory: Food Belgium
Top Tier Firm Rankings
Firm Rankings
- Employment
- EU regulatory: Privacy and data protection
- Industry focus: Food
- Industry focus: Healthcare and life sciences
- Industry focus: IT and telecoms
- Insurance
- Not-for-profit
- Real estate and construction
- Commercial, corporate and M&A
- Competition: Belgian law
- Dispute resolution
- EU regulatory: Financial services
- EU regulatory: Food
- EU regulatory: Pharma, medical devices and biotech
- Insolvency and restructuring
- Private equity
- Banking, finance and capital markets
- Competition: EU and global