Herbert Smith Freehills LLP

Intellectual Property

Senior Associate

Giulia advises on contentious and non-contentious intellectual property matters.

Giulia is an IP litigator and an IP specialist with extensive experience in relation to the exploitation and protection of valuable IP assets, including patents, trademarks, designs, geographical indications and copyright. She has advised Italian and multinational clients on a range of IP-related cases, including patent and trademark infringement, unfair competition and design enforcement.

She assists the team in relation to all commercial arrangements for IP assets, such as licensing and distribution contracts, technology transfer agreements, IP assets assignment agreements and co-existence agreements, developing a 360° vision of intellectual property cases.

Giulia has worked with clients in a number of industries, ranging from TMT to fashion and luxury, energy, consumer goods and food, she advises international companies on sophisticated branding and trademark issues and she has also been involved in coordinating complex pan-European patent litigation cases.

Accolades 

Giulia won the INTA Tomorrow’s Leader Award in 2021.

Italian; English

Giulia is a member of the INTA Internet Committee (2024-2025).

She is a member of the INTA Committee on Emerging Issues (Sub-Committee on Blockchain - NFT & Metaverse).

She is a frequent speaker on conferences and seminars held by the University of Milan, by the University of Turin and by the IP associations Indicam and AICIPI on a number of IP issues related to different topics, such as block-chain and AI, Virtual fashion, Unified Patent Court, trade-secrets and know-how, IP and cultural appropriation and so on.

Giulia graduated in law from the University of Milan, Italy after studying Intellectual Property and Disputes in both Spain and Beijing.

She obtained a LL.M. degree with distinction in Intellectual Property from the World Intellectual Property Organisation and the University of Turin.