Deris Attorneys at Law Partnership

Managing Partner

Founding and Managing Partner of Deris, Serra has implemented a number of progressive litigious strategies that have brought significant advancement to intellectual property practices. After qualifying, Serra was involved with the introduction of new Decree-Laws and trademark opposition, and later with the establishment and representation of Patent Cooperation Treaty (PCT) applications in Turkey.

A fluent French and English speaker, Serra is regarded as an international and local expert in the establishment of industrial and IP rights for companies. She also has significant experience in the granting and tracking of licenses. An active litigator in numerous fields including IT law media, advertising, competition and telecommunication, Serra advises renowned brands in the food and beverage, consumer goods and luxury goods sectors. In addition to providing counsel on protection, enforcement, and anti-counterfeiting strategies, Serra has been recognized for her experience and expertise in filing strategies, genericness, litigation and anti-counterfeiting programmes.

Experiences / Highlights

Contributor to principles of landmark court decision regarding unfair competition and trademark protection, published in INTA’s Annual Review. Led resolution of notable consumer brand cases for anti-counterfeiting and customs representation with multi-jurisdictional conflicts associated with trademarks and patents. Supported a highly publicised programme to raise awareness of image rights in media and entertainment law. Implemented a balanced scorecard system, integrating client satisfaction with process and productivity. She is also counselling the clients in the data privacy matters. She has led the in house Project team for 27001 certification and she has an in depth experience concerning the data privacy and data security. She has received many awards from various platforms such as IAM 1000, WTR 1000, IPSTARS, Legal 500. She was also recognized as one of the TOP 250 Woman in IP in 2020 by IPSTARS and Leading Individual in 2022 by Legal 500.  This year she has also been selected as Trademark Lawyer of the Year EMEA by Women in Business Law Awards.

Publications

Patent Enforcement at the Borders 2020 Airplane Metaphor – Management / Support Functions/ Billable Functions 2021 Search and Seizure Warrants in Criminal Proceedings-2020 WTR-Anti-Counterfeiting Guide Turkey Chapter 2020-2021 Liability of Online Marketing Platforms as per Anti-Counterfeiting Activities 2020

English and French

Admissions and Memberships Member of the International Trademark Association (INTA) & Inta Leadership Committee, Member of the Istanbul Bar Association, Chartered Trademark Attorney, Turkish Patent and Trademark Office (T.P.T.O.), Chartered Patent Attorney, Turkish Patent and Trademark Office (T.P.T.O.), European Patent Attorney, Member of the International Association for the Protection of Intellectual Property (AIPPI).

University of Geneva-Faculty of Law- “License en Droit” University of Istanbul-Faculty of Law-“ Law equivalence in Turkish Law