Deris Attorneys at Law Partnership

Anticounterfieiting & Brand Protection

Senior Associate

The priority of Tugce is fighting against infringing/counterfeiting activities and protecting the client's IP rights in Turkey online and onsite.

Combating against infringing/counterfeiting activities in Turkey

Tugce Guven is a specialized IP lawyer who represents local and international clients in trademark, design, copyright, and unfair competition disputes before Turkish courts. Her background in Deris starts in the year 2013. She is involved in conducting anti-counterfeiting projects including protection of IP rights before the Customs (including customs recordal, customs seizures, customs training), fighting against infringing activities online and at the market (including collecting evidence at the market, conducting simultaneous police raids, organizing the evidential actions). She is also well experienced in handling anti-generic projects concerning the well-known international brands. She is also carrying out the complex litigation files in the name of clients’ portfolio.

Englih, Turkish

INTA ACC Eastern Europe & Central Asia Subcommittee Member (2022-2023) Istanbul Bar Association since 2014 Turkish National Group of AIPPI

Sainte Pulchérie French High School

Bahçeşehir University, Faculty of Law, LL.B.

Bilgi University, Law of Economics, LL.M. -Project: "Evaluation on the criteria of "legitimate interest" mentioned in Turkish Personal Data Protection Law no. 6698 and comparison of the implementation in EU"