Regulation, Competition, Telecom & Media and Administrative Law

Adv. Noga Rubinstein is the Head of the Regulation and Competition Team and possesses unique expertise relating to legal consulting and representation in the various regulatory fields. She is known as a leader and expert in all aspects of regulation, competition and antitrust.

Adv. Rubinstein advises clients from the early stages of the regulatory process, in legislative and policy proceedings. Adv. Rubinstein assists in the forming of strategies relating to the relevant regulator, in initiating actions and in responding to various authorities' decisions. Among others, she represents clients in administrative enforcement proceeding, and in proceedings for obtaining required approvals and permits from various authorities, and provides regulatory consulting relating to transactions, public offerings, mergers and transfer of control.

Adv. Rubinstein served for six years as the Legal Advisor of the Ministry of Communications, where she led legislative and regulatory processes in the fields of telecommunication media and broadcast, postal services and the postal bank. Among others, Adv. Rubinstein took part in the cellular pricing reform, the privatization of the national telecom company, the major tenders for the selection of telecom and media providers, and more.

Adv. Rubinstein dedicated most of her years of work at the Israeli Communications Ministry to the issue of competition. During the incumbency of then-communications minister Moshe Kahlon, currently finance minister of the State of Israel, Adv. Rubinstein led comprehensive reforms that encouraged the opening of the cellular market to competition.

The result of this course of action was that, if prior to 2012 there were three cellular operators in Israel, after 2012 there were nine operators and the cellular companies' rates decreased by approximately 80%, the most substantial reduction made in the cellular field among the OECD member states, as the OECD itself noted (see coverage: http://www.ynetnews.com/articles/0,7340,L-4201227,00.html).

In addition, Adv. Rubinstein served for six years at the Consulting and Legislation (The Economic-Fiscal Law Department) Department of the Ministry of Justice, Attorney General where she was responsible for the fields of energy and water, transportation, communications, and more. Adv. Rubinstein's clients are public and private companies, Israeli and international, which operate in various fields including transportation, defense, food, health care, medical devices, energy, telecom and communications, retail, research and development, and financial services Among others, her professional work included oversee, from a legal standpoint, the formulation of Government policy pertaining to the principal economic processes in the national economy, including the Budget Law and the Arrangements Law, structural reforms and privatization processes, the opening up of markets to competition, regulation of the activity of economic entities and their supervision. In addition, she attended Government Cabinet Meetings, of Committees of Ministers and Knesset Committees.

English; Hebrew

Israel Bar Association, 1996

New York Bar Association, 1998

LL.M. (magna cum laude), Columbia University, 1998

LL.B. (magna cum laude), Tel Aviv University, 1995

B.A., Accounting, Tel Aviv University, 1995