Hogan Lovells International LLP

Intellectual Property

Partner

Sahira Khwaja works with her clients to protect their brands and underlying Intellectual Property (IP) rights. Sahira helps her clients obtain, protect, and commercialize these assets so that they are of the most benefit and use to her clients' businesses. Sahira leads our brands practice in London and is the co-head of the firm's Fashion and Retail group.

Many of Sahira's clients are in the consumer and technology and telecommunications sectors, and she has a keen knowledge and understanding of the underlying commercial drivers for those businesses. She gives her clients commercially pragmatic advice that fits the demands of the sectors and markets in which they operate. She helps her clients register new IP rights for new brands and products, has assisted them in stopping their competitors from misusing their IP and in licensing, and franchising them to take advantage of new business opportunities.

Sahira's career began at one of the UK's leading IP boutique firms before she joined Hogan Lovells in 2001 as an associate, becoming a partner in 2012. Sahira has worked in-house, on secondment to a major UK terrestrial broadcaster where she spent two years launching new television channels, closing down others, and negotiating EPG, platform, and carriage arrangements.

English

International Trademark Association (INTA).

Diploma (Intellectual Property Law and Practice), University of Bristol, 1999.

M.A. (Law), University of Cambridge, St Catharine's College, 1991.