Mishcon de Reya LLP

Dispute Resolution - Intellectual Property

Sally is a partner in the firm's Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition.

Sally advises clients in a wide variety of sectors ranging from betting and gaming to real estate. She is co-head of the firm's Retail group and takes a lead role in the firm's mentoring programmes with the British Fashion Council and Walpole, and sits on the UK Council of the Creative Industries Federation.

Prior to qualifying as a lawyer Sally worked in brand management for Benckiser (Reckitt Benckiser), Heinz and Budweiser where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. She is frequently called upon by both the press and broadcast media to comment on brand related developments.

Mishcon de Reya LLP 2013 to date; Partner 2011, Pitmans; Qualified 2004, Jones Day; Trained; Jones Day

Manchester University( LLB (Hons) Law)