Persephone Bridgman Baker > Carter-Ruck > London, England > Lawyer Profile
Carter-Ruck Offices
The Bureau
90 Fetter Lane
LONDON
EC4A 1EN
England
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Persephone Bridgman Baker
Work Department
Reputation Management / Media Group
Position
Persephone is a partner at Carter-Ruck and specialises in media and reputation management work, encompassing defamation, privacy and harassment, together with data protection and intellectual property litigation.
She advises on reputation management matters for celebrity, high-profile and ultra and high net worth individuals, including misuse of private information and harassment. Increasingly this work involves social media and online harms.
Persephone also works on both pre-publication and post-publication matters against a variety of news publishers in a wide variety of divergent subject areas including entertainment, politics, healthcare, and anti-terrorism.
She has experience of “Right to be Forgotten” cases concerning the removal of information online, and the Data Protection Act 2018 and UK GDPR and the interplay between these and general reputation management matters.
Persephone’s litigation experience has also included breach of confidence and trade secrets disputes, including cases involving aspects of corporate fraud.
Career
Persephone joined Carter-Ruck in 2015 and joined the partnership in 2022. Persephone has been granted her Higher Rights of Audience.
She completed her training contract at international law firm, Allen & Overy LLP’s London and Hong Kong offices. She qualified in 2012 into their Litigation department and subsequently spent six months working in their Dubai office.
Memberships
The Law Society
Education
Persephone read Law at the University of Cambridge and holds a postgraduate diploma in Intellectual Property Law and Practice from Oxford University.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Reputation management
(Next Generation Partners)Home to ‘an excellent team of solicitors with exceptional knowledge of defamation and data privacy law‘, Carter-Ruck is distinguished for its claimant-focused work in reputation management, representing both organisations and individuals. The team excels in assisting those under investigation by the Parliamentary Commissioner for Standards and other regulatory bodies, and is particularly noted for its expertise in coordinating international strategic communications and legal media strategies. Practice head Nigel Tait
, ‘a legendary solicitor‘, has an impressive track record in securing public apologies, injunctions, and removals of defamatory content for his clients. Adam Tudor heads the commercial dispute resolution practice, focusing on preventing or mitigating the publication of inaccurate or defamatory material, often involving international or geopolitical elements. Claire Gill specialises in data protection rights, including the right to be forgotten under UK GDPR. Rebecca Toman is highly recommended for securing damages, apologies, and content removal across multiple jurisdictions, while Antonia Foster is noted for advising clients facing intrusive media inquiries, often leading to reduced or halted publications. Persephone Bridgman Baker works on a range of reputation management matters, boasting extensive experience in both pre-publication and post-publication issues. The ‘strong, stoic and extremely trustworthy‘ Mathilde Groppo is also recommended for reputation management and data protection mandates.
Lawyer Rankings
- Next Generation Partners London > TMT (technology, media and telecoms) > Reputation management
- Reputation management London > TMT (technology, media and telecoms)