Shoosmiths LLP

Andrew is a senior associate and provides clear, strategic and pragmatic advice to businesses areas of data protection, digital marketing, advertising and general commercial law. Andrew has experience working on secondment with a regulator and a global UK-based plc in the top 10 of the FTSE.

Before embarking on a legal career, Andrew worked as a Management Consultant at a global IT company and as an Analyst at a global investment bank.

Andrew’s experience:

• successfully delivered the GDPR implementation programme for a global retail and manufacturing business which involved drafting complex third-party contracts, advising on international transfers, managing data subjects rights requests, advising on security/data issues, completion of over 25 DPIAs, creating numerous templates, and rolling out training across the organisation;
• acted as in-house legal lead for the implementation of a multi-million-pound HR system rolled out across over 100 countries;
• advised on numerous client website privacy and cookie notices and assisted with development of compliant cookie banners (relating to EU and USA clients);
• led numerous training sessions for colleagues across Europe on digital marketing and AdTech, including compliance with cookie rules;
• drafted consumer website terms and conditions and various competition terms and conditions for a Global luxury goods retailer;
• provided legal support (contractual, due diligence and analysis) for a retailer client in respect of its launch of digital marketing campaigns via social media with an annual spend over £1.5 million;
• reviewed, advised on and approved over 100 items of marketing collateral within a fast-paced and heavily regulated area to ensure client compliance with data protection laws and CAP/BCAP Codes; and
• supported the in-house legal team of a major UK client to release their advertising strategy and increase revenues within a challenging landscape, including advising on new entry points (QR codes, social media marketing, movement to online platforms, developing CRM systems and supporting ‘return to work’ initiatives) and drafted numerous supplier contracts.