Skrine

IP Advisory, Registration and Prosecution  Advertising and Product Liability Cosmetics, Pharmaceutical and Medical Device Compliance 

Partner.

Hong Koon is a partner in the IP Registration and Prosecution practice. She has extensive experience advising clients on the creation, acquisition, prosecution, exploitation and management of national and multi-jurisdictional Intellectual Property especially trademark, and the development and implementation of Intellectual Property strategies and policies, and sourcing of funds. She is among one of the first in Malaysia to assist Malaysian companies to successfully obtain grant of trademark through the Madrid systems. She advises on franchise systems in Malaysia and assists in review of agreements and registration of franchise.

She plays a pivotal rule in influencing the Malaysia Intellectual Property Organization with the implementation of the new trademark laws in Malaysia which came into effect on 27 December 2019. She sets out the blueprint for her teams to respond to the changes of laws, conducts trainings, steers her teams and clients through some of the lagunas and grey areas.

She is also a member of Skrine’s life science practice, serving clients across industries with focus on pharmaceutical, medical devices, healthcare and wellness, biotech, wearable tech and cosmetic companies on various legal aspects including regulatory compliance, product packaging, labelling, promotion, conventional and digital marketing, survey and recall. She also advises her clients on agreements including areas of product trainings, discounts, taxation and financial supports to business partners in the supply chain; corroboration and co-branding.

She is a pioneer of the Firm’s China Desk, which is aimed at contributing to the bilateral Malaysia-China legal cooperation and participation in the legal sphere of the One-Belt-One-Road policy and Made in China 2025 strategic plan. In this capacity, she engages and works with China’s Fortune Global 500 companies, China SOE, POE, venture capitalists, government and semi-government agencies, trade promotion agencies, and professionals.

English, Bahasa Malaysia, Chinese, Hokkein and Cantonese.

National Reporter, Malaysian Chapter of the International Association for the Protection of Industrial Property (AIPPI) Member, HuanYu China- ASEAN Legal Cooperation Center Member, China- ASEAN Legal Training Base Alumni Researcher, Southwest University of Political Science and Law, China Member, Canadian Business Council

Advocate and Solicitor, High Court of Malaya (1998) Barrister-at-Law (Lincoln’s Inn) (1997) LL.M, University of Malaya (2004) LL.B (Hons), University of East London (1996)