News and developments
Thailand’s ETDA Set to Release Far Reaching Royal Decree on Digital Processing Processors Ensnaring Foreign Companies Supplying Thai Consumers
The Decree requires that the ETDA be notified by business operators intending to provide digital platform services to consumers in Thailand. Subject to further announcements by the ETDA on specific exclusion criteria, the Decree may exclude digital platform services already regulated by other specific government authorities, or any other types of digital platform services to be prescribed by the ETDA.
For digital platform service providers located outside Thailand but subject to the Decree, such service providers are required to appoint a local representative in Thailand without limitation of liability. The ETDA directs that foreign operators with business operations in Thailand must ensure that its services or products are delivered or identified using the Thai language, using the ‘.th’ or other domain name(s) associated with Thailand, offering or denominating payments in Thai Baht, and allowing the use of Thai law as a governing law for transactions on the platform. This also includes giving consideration to service providers in searching for IP addresses on the internet for the benefit of consumers in Thailand. Ensuring access to digital platform services, and having offices, departments, and customer support personnel to assist users of the platform in Thailand; or issuing invoices to users in Thailand are also required. Subject to further announcements by the ETDA on specific types of operators which may be exempted from the new rules, the ETDA may impose requirements in terms of notifying users on matters concerning formation, policies and/or procedures that the digital service providers must adhere to:
- Terms of use, service suspension, fee calculation, considerations, service fees and relevant expenses;
- Criteria for ranking display, or recommendations of products or services, as well as the offering of advertising;
- Feedback mechanisms and opinions of platform users;
- Information center, complaints, claims, and dispute settlement;
- Access and use of data;
- Notice and takedown measures; and
- Other conditions as prescribed by the ETDA.