Intellectual Property

"Chng Keng Lung is an excellent partner and is well-versed with knowledge in Intellectual Property. He elaborates his strategies with moves well in advance like a chess match to ensure our business is certain of what is next. He takes an open-collaborative approach to ensure our needs are met.”

He is also “highly responsive and has the ability to advice the best action for my case.”

Lung, a trademark and industrial design agent, specialises in the full spectrum of intellectual property laws – both contentious and non-contentious. For contentious matters, Lung represents clients in various intellectual property disputes concerning patent, trademark, copyright, and breach of confidence. As a litigator, Lung also has experience in corporate, commercial and securities disputes as well as international arbitration.

For non-contentious matters, Lung advises clients on intellectual property registration, portfolio and asset management, anti-counterfeiting programmes, brand protection and naming rights, digital contents, licensing and sponsorship of sports ventures, events broadcasting, market entry strategies, and regulatory requirements for the gaming industry.

Lung also oversees the regulatory and compliance practice with a focus on anti-bribery, anti-corruption, and anti-money laundering. He is the key contact person for emergency regulatory searches and raids.

Lung has been recognised as an “Up & Coming” for Intellectual Property by Chambers Asia-Pacific 2024. He was recently recognised as a “Litigation Star” by Benchmark Litigation Asia-Pacific 2024 and recommended in The Legal 500 Asia-Pacific 2024. Lung has been named as an “IP Expert” in Malaysia by Asia IP 2023.

Lung is a regular contributor to the Malaysian Civil Procedure (2015, 2018 and 2021 Editions). He is the co-author of the Law and Practice of Corporate Insolvency in Malaysia (2019), and he also contributes to Lexis Advance Practical Guidance on Intellectual Property topics.

Registered Trademark Agent Registered Industrial Design Agent Member of the Asian Patent Attorneys Association Member of the Malaysian Intellectual Property Association

Partner

LLB, Cardiff University LLM, Cardiff University BPTC, City University London Bachelor of Business (Professional Accountancy), RMIT University Barrister at Law, Lincoln’s Inn Advocate & Solicitor of the High Court of Malaya