We are pleased to announce that Argus Partners has advised Conscient Sports on their landmark collaboration with the Real Madrid Foundation to develop Real Madrid's Educational Football Program for 4,500 students in the Indian cities of New Delhi, Mumbai, Pune, and Bengaluru.

This initiative aims to nurture young footballers at the grassroots level by combining the legendary football philosophy of Real Madrid and the Real Madrid Foundation with Conscient Sports' extensive expertise and dedication to Indian football. The Real Madrid Foundation’s training methodology blends traditional football ethos with modern coaching philosophies, offering unique experiences tailored for young footballers and their families, which complement mainstream education. This approach aims to enhance developmental goals, including leadership skills.

The platform not only advances sporting abilities but also fosters high-performance individuals inspired by Real Madrid's ethos. The program’s curated experiences create an enriching environment for student growth, instilling positive life values.

Speaking on the collaboration, Real Madrid`s Director of Institutional Relations, Emilio Butragueño, stated,

“Real Madrid’s legacy of excellence finds a perfect partner in Conscient Sports, whose unparalleled expertise and dedication to grassroots development in India are second to none,…. Conscient Sports’ extensive knowledge of the Indian football landscape and their relentless pursuit of excellence make them the ideal ally for our mission. There is no better partner in India to help us realize our vision of nurturing young football talent.”

According to Kriti Jain Gupta, Director of Conscient Sports, “Over the last 14 years, football has evolved dramatically, with new emphasis on physicality, speed, tactical flexibility, and high-intensity pressing. Our young athletes need training that aligns with these advancements and prepares them for the future. Conscient Sports has continually adapted coaching philosophies to meet the evolving needs of players and their families. And this is in sync with the philosophy of the club. Our goal is to stay ahead of the curve, ensuring our athletes are not only prepared for global challenges but also inspired to excel. We are dedicated to driving the growth of football in India, aspiring to host championships and tournaments that will shine a spotlight on our homegrown talent,"

The team at Argus Partners comprised Namitha Mathews (Partner) and Tarini Shivhare (Associate).

Read more at: LiveMint, Hindustan Times.