Unitalen Attorneys at Law

International Trademark Department

Senior Partner/Attorney at Law/Trademark Agent

Ray Zhao joined Unitalen in 2002 and began to engage in confirmation, authorization and rights protection of IP rights. As a senior partner of Unitalen, he successively served as the Director of the Legal Department and the Director of the International Trademark Department, personally handled or guided other lawyers and agents to handle a large number of IP cases, and accumulated profound theoretical knowledge and practical experience. He is good at solving trademark disputes and trademark infringement problems through administrative and judicial procedures, and has successfully dealt with many quite difficult litigation and non-litigation cases.

Ray Zhao has handled series cases related to IP right confirmation and IP infringement of many domestic and foreign multinational companies.He has also served as a perennial IP consultant for many famous listed companies, providing strategies and legal advices related to IP rights. Several cases managed by Zhao Lei were rated by provincial high courts as the top ten intellectual property cases of the year. He has been awarded the Outstanding Individual Lawyer in China by WTR for many years for his outstanding performance in solving complex, difficult and non-litigation IP cases. He was selected as Foreign-related Attorney Talent Pool by Beijing Lawyers Association.

As an expert in trademark law, Zhao Lei participated in the third amendment of China's Trademark Law and implementation regulations at the invitation of The State Trademark Office of China, and participated in the discussion of laws and regulations of the State Intellectual Property Office for many times. Zhao Lei has also delivered keynote speeches at large seminars organized by many international associations and governments, including INTA, ECTA, FICPI and AIPPI in China, systematically introducing China's intellectual property system.

Chinese English

Mr. Zhao Lei is a member of many international organizations, such as MARQUES, AIPPI, INTA, ECTA and FICPI. He is also a member of All-China Lawyers Association, China Intellectual Property Research Society and China Trademark Association (CTA).

Ray Zhao is currently the co-chair of the Global Advisory Council (GAC) of INTA China. He is responsible for providing advice to Chairman and CEO of INTA, promoting regional policy development and cross-industry communication. He is also the Deputy Director of International Exchange and Development Committee of China Trademark Association, and the executive Secretary of Beijing Trademark Association. At the same time, he is a committee member of INTA Unreal Campaign Committee, ECTA Anti-Counterfeiting Committee, China Committee of MARQUES, International Association for the Protection of Intellectual Property rights (AIPPI) Copyright Committee, Beijing Lawyers Association Trademark Committee.

At present, Ray Zhao is an external tutor for postgraduate students in MTI College of China University of Political Science and Law (CUPL), a part-time teacher for postgraduate students in Shanghai International Intellectual Property College of Tongji University (TJU) and a part-time teacher in Beijing Professional Cadre College of Political Science and Law.

Master of Laws, University of San Francisco Master of Laws, China University of Political Science and Law Bachelor of Laws, Northwest University of Politics and Law

Lawyer Zhao Lei attaches great importance to theoretical learning and summing up working experience. Mr. Zhao is actively engaged in trademark theory and practice research and has published many articles in influential IP magazines and newspapers both at home and abroad, such as World Trademark Review, World Intellectual Property Review, ECTA Daily, Trademark Lawyer, Asia IP, IP Pro, China Intellectual Property, China Industry & Commerce News and China Invention & Patent. He also participated in the compilation of professional books such as Trademark and Patent Agency, Practical Trademark Guide, Intellectual Property Strategy and Practice, Enterprise Intellectual Property Protection Series -- Trademarks, etc. He has been interviewed by many newspapers and magazines, such as China Inventions and Patents, Famous Brand Times, China Intellectual Property News, Beijing News, etc.