How do you see Izral Partnership stand out from its competitors?

 We take great pride in our level of care and affection that we give to each and every one of our clients. All our lawyers – including the partners – provide personalised quality and virtually instantaneous service to our respective clients to meet their unique expectations.

 Which practice do you see growing in the next 12 months and why?

I would say fraud investigations. Malaysia has never been a stranger to fraudulent dealings and transactions. However, in recent times, we as a nation are experiencing a rapid paradigm shift from treating such dealings and transactions as a ‘cultural norm’ and being forced to accept that nothing can be done about them. So I expect fraud investigations to grow at the same rapid pace as that paradigm shift.

What's the main investment you've made in the firm in recent times that will benefit clients?

Despite investing in various technologies, our lawyers remain our greatest assets – especially in the area of fraud investigations. So, we have increased our efforts in adding value to our lawyers by providing them the benefit of external courses by forensic professionals as well as hands-on, customised in-house training by my partners and me. This, in turn, allows our lawyers to provide our clients with the highest level of care and affection.

Is technology changing the way you interact with your clients, and the services you can provide them?

Besides the increased use of instant messaging apps to communicate with our clients, there is no change to the level and speed of our services. We have always been providing personalised quality and virtually instantaneous service to our clients, and we will continue to do so.

Can you give us a practical example of how you have helped a client to add value to their business?

We are highly investigative in nature. I recall one particular client for whom we unearthed plenty of material facts for a fraud-related case. This enabled him to successfully mount various claims to make good of his losses and entitlements. Until today, he still tells me that our firm knows about his life and businesses more than he does himself. Generally speaking, our investigative nature also highlights the various deficiencies in our clients’ systems – which they will then rectify to prevent a repetition of unwanted incidents.

Are clients looking for stability and strategic direction from their law firms - where do you see the firm in three years’ time?

Our clients most certainly do, and we have always been happy to oblige them. We see our firm growing in the number of highly trained lawyers and attracting more complex litigations following our proven track record.