Bird & Bird

Pia Ek is a partner and co-head of our Tech & Comms Group as well as Commercial Group, based in our Helsinki office. She has over 20 years of experience in cross-border digital transformation projects, outsourcing, cloud services, ICT and IP-driven transactions as well as in IoT, licensing and e-commerce assignments.

She is a digitalisation allrounder, having worked with clients in a vast number of industry sectors, ranging from finance to retail to aviation. Her specialty lies in large-scale transformation projects.

She regularly assists clients in mergers and acquisitions, especially in transactions where there are specific technological needs or in which the carve-out of business processes or technologies play an important role.

In addition to her technology practice, her field of expertise includes sports, media, and entertainment law. Pia has worked with both national and international sports federations, leagues, sponsors, broadcasters, and event organisers. Throughout her career, she has also advised on regulatory issues as well as a broad range of commercial contracts in the gambling sector.

Her clients have always valued her solution-focused and pragmatic approach and her ability to understand the business drivers in each case.

Pia is a frequent lecturer on topics related to TMT, sports law, and commercial contracts, both commercially and academically. She is also the chairperson for the Finnish Center for Integrity in Sports (FINCIS) as well as a long-standing member of the Finnish Sports Arbitration Board.

Finnish, Swedish, English

Member of the Finnish Bar Association

Chairperson of the  Finnish Center for Integrity in Sports (FINCIS)

Member of the Finnish Sports Arbitration Board

LL.M., Helsinki University 2000 Post graduate program on Digital Media and Intellectual Property Rights 2000-2001