Bird & Bird

Intellectual Property

Partner

As a partner in Bird & Bird Milan-based Intellectual Property practice, Rita focuses on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law. She is also the co-head of our international sub-sector Luxury and Fashion within the Retail & Consumer group.

She assists many Consortia in several out-of-Court actions and judicial proceedings regarding the protection of the respective PDO against violation in Italy as well as in several foreign jurisdictions. She advises marketing agencies and brands on advertising campaigns across all digital and non-digital media, including advertising campaign with a focus on green claims and greenwashing, sales promotions, loyalty programmes, prize competitions, pricing requirements and complaints before regulators such as the Italian Competition Authority (ICA) and the Italian Advertising Standards Authority. She has a considerable expertise on influencers, talents, media and production agreements. She also advises clients on website terms and conditions, terms and conditions of sale and e-commerce requirements and on the designing of customer journeys.

She co-conceived the project NEXT® - New Generation Excellence Training, a training programme focused on soft skills for the next generation of general counsel.

Italian, English

Rita is member of the association ChIPs – Advancing Women – Tech, Law, Policy.

Education Università degli Studi di Milano, Law Degree

Admissions Italian Bar Association, 2002