Bird & Bird ATMD LLP

Intellectual Property

Partner

I am the joint managing partner of Bird & Bird ATMD and head of our Intellectual Property Group in Singapore. With more than 20 years' experience, I have honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management.

I apply my legal experience and my pragmatic understanding of our clients' industry to navigate the global IP landscape and help businesses realise their commercial value.

As an effective IP adviser, I arm myself with incisive legal knowledge across various jurisdictions, coupled with a keen commercial appreciation of a client's business drivers; I get intimately involved with legal and business teams both in-house and external to map out and execute strategic IP protection and risk management initiatives, thereby bringing tangible value to clients. Keeping a 'bird's eye view' as we mandate our clients' IP rights, we are able to navigate the IP ecosystem cost effectively and purposefully, from IP creation to revenue realisation. I often lead on global matters involving international clearances, IP due diligence and audits, and multi-jurisdictional negotiations in IP disputes.

I am consistently ranked as a leading IP lawyer by industry indices including the Legal 500, Chambers, Managing IP, World Trademark Review, Who's Who Legal, Asia IP Experts, Expert Guides, Client Choice Awards and Asia Business Law Journal.

As joint managing partner, I encourage synergies within the practice groups to provide multi-disciplinary client solutions. Businesses are not pigeon-holed according to legal practice areas. Working in close teams, we collaborate and strive to deepen our client relationships as their 'go-to' trusted legal adviser. I invest in understanding each client and their needs so that, as a firm, our service offering always remains absolutely relevant and responsive. This enables us to deliver professional excellence for which we are known as a firm.

Client matters aside, I am often called upon by IP industry bodies, official organisations, and the wider IP community to weigh in on issues impacting the IP landscape. In addition, I provide training and capability development to the IP industry locally, regionally and globally, speaking regularly at events and seminars organised by the International Trademark Association (INTA), WIPO, the Intellectual Property Office of Singapore (IPOS) and the Singapore IP Academy. In recognition of my expertise, I was appointed to serve a term as an IP Adjudicator with IPOS – the first practitioner to be appointed alongside academic luminaries and senior judicial officers.

These engagements enrich and infuse my practice with policy insight, first-hand engagement with industry stakeholders, and multi-faceted perspectives as trainer, educator, facilitator and adjudicator, which in turn allow me to better advise clients.

EnglishMalay (Bahasa)Chinese (Basic)

International Trade Mark Association (INTA) ASEAN Patent Attorneys Association (APAA) Franchising Licensing Association (FLA)

LLB (Hons), National University of Singapore, 1994 Advocate & Solicitor, Singapore, 1995

Relevant News

We're pleased to announce that our joint managing partner Lorraine Tay has been recognised as the Trademark Lawyer of the Year at the Women in Business Law Awards 2022 (APAC)! Many congratulations! We thank our clients and friends for their unwavering support.

Read more: here.

If the pandemic has taught us one thing, it is that working life will never be the same. In this recent feature on Hybrid Working published by Asian Legal Business, our joint managing partner, Lorraine Tay shared about the firm’s global agile working policy and how we have adapted to overcome the challenges encountered in effecting the hybrid model.

Read more: here.

Big congratulations to our intellectual property lawyers Lorraine Tay and Alban Kang for being ranked in the Who's Who Legal: IP 2022 guide!

Read more: here.

We are delighted to be recognised as a Tier 1 firm again in Copyright, Trademark (Contentious & Prosecution) and Patent (Contentious) in the latest 2022 edition of Managing IP – IP Stars. Our partners Lorraine Tay, Alban Kang, Anan Sivananthan have also been ranked as IP Stars in their areas of expertise. Congratulations and well done to all in the Singapore IP team!

Read more: here.

Read the latest update by our intellectual property lawyers, Lorraine Tay and Pin-Ping Oh as they examine two NFT fights (Nike v StockX and Hermès v Rothschild) that are currently ongoing before the US courts which touch on brand-related issues and distil from them some takeaways for brand owners.

Read the update: here.

We are pleased to share that two of our partners are recognised as Trademark and Patent Leaders in the WIPR 2022 Edition. Big congratulations to our intellectual property lawyers Lorraine Tay and Alban Kang!

Read more: here.

We are pleased to share that we have been recognised again as a Tier 1 firm for Patents, Copyright and Trade marks in the recently published Asian Legal Business Asia IP Rankings 2022. Big congratulations to our intellectual property lawyers!

Read more: here.

Congratulations to our partners for being recognised in the 14th Edition of The Best Lawyers in Singapore list!

Ranked Lawyers:

Intellectual Property Lawyers - Lorraine Tay - Alban Kang - Anan Sivananthan

Employment Lawyer - Seow Hui Goh

TMT Lawyer - Jeremy Tan.

Read more: here.