The Firm recently advised he online DSP advertising platform. Quanticast combines cutting edge machine learning with human intellect to come up with unique online advertising solutions. Most Fortune 500 companies utilize Quanticast.

In November 2024 the Firm was contacted by Dentons UK to advise Quanticast on its online marketing campaign of which Pakistan was also destined to be a part.

The advise focused on the law surrounding data protection and advertising in Pakistan. Particularly with regard to data protection the advise also encompassed the role of GDPR-UK in the context of Pakistan’s data protection laws.

The advise also included drafting of documents on permission for use of data by the end user.