Wiggin LLP

Peter advises on the full spectrum of brand strategy, protection and management issues.

Peter deals with the complete lifecycle of brands from conception and clearance, through to filing strategies and securing rights, and maintaining their scope of protection via watching services and contentious registry disputes (including negotiating and drafting undertakings and co-existence agreements, where appropriate).

“I engage with brand owners on a daily basis across a wide range of sectors, with a particular focus on the entertainment sectors. I provide a proactive and value driven approach to brand strategy. This helps clients ensure their portfolios align to their businesses and are underpinned by commercial data and a cost-benefit analysis. Put simply, I see brands as a commercial tool which can give a competitive advantage in the marketplace when secured and deployed strategically.”

Peter is a UK Chartered Trade Mark Attorney, European Trade Mark and Design Attorney and Irish Trade Mark Agent. He is a member of CITMA and Chair’s INTA’s Non-Traditional Marks Europe and Central Asia Subcommittee.

Prior to joining Wiggin, Peter started his career at a leading firm of trade mark attorneys before joining an international law firm.

Peter obtained Distinctions on the Postgraduate Diploma in Intellectual Property Law and Practice at the University of Oxford, the Professional Certificate in Trade Mark Practice at Nottingham Trent University, and the Certificate in Trade Mark Law and Practice at Queen Mary, University of London.