Montaury Pimenta, Machado & Vieira de Mello

Trademarks

Partner- Attorney at Law

Joana de Mattos Siqueira is partner and part of the firm’s trademarks team. With more than 20 years of experience acting an attorney in Intellectual Property, her practice involves all procedures for registration of trademarks before the INPI, including opposition and other administrative petitions, as well as strategic analysis for complex trademark issues, with the aim of avoiding litigation, where possible.

Joana is responsible for the management of trademark portfolios for major international companies and actively participates in worldwide organizations such as INTA, ASIPI and ECTA. She is currently the National Delegate of ASIPI (Inter-American Association of Industrial Property), Secretary of the D&I committee for the same organization, Co-chair of the INTA’s Brands for a Better Society Committee in the Corporate Social Responsibility (CSR) section, board member of INTA Foundation, member of Women in Law Mentoring Association and member of the Professional Affairs Committee of ECTA (European Communities Association). She is one of the chairs of ABPI (Brazilian Association of Intellectual Property)´s Diversity and Inclusion committee and a member of the Intellectual Property Task Force at AMCHAM Brasil (American Chamber of Commerce in Brazil). Joana is constantly involved in the organization of IP events.

In addition, Joana has always been very active in PRO BONO work and on social responsibility issues. For over 8 years she was Vice Chair of ASIPI´s Social Responsibility Committee, undertaking social work initiatives in different countries and for 4 years she was a member of INTA´s Pro Bono Committee. Furthermore, Joana serves on Montaury Pimenta’s Executive Committee, is leading the firm’s Diversity and Inclusion´s Committee, the mentorship program called “Incluir Direito” in partnership with CESA (Law Firms´ research center) and is member of the WLM (Women in Law mentoring).

She is member of WIPLA (Women´s Intellectual Property Lawyers Association), has been nominated among the most influential women in IP by the publication World IP Review 2020 publication, Diversity Champion in IP 2022 by the same publication and participates in various “IP Women events” such as MIP International Women´s Leadership Forum.

Areas of Expertise

Trademarks, Management of Intellectual Property Rights.

Portuguese, English, Spanish, French