Demarest Advogados

Intellectual Property, Innovation and Technology, and Privacy, Technology and Cybersecurity

Partner

Partner in Demarest’s Intellectual Property, Innovation and Technology, and Privacy, Technology and Cybersecurity practice areas, Tatiana Campello holds a specialization in Business Law from PUC-SP, and a bachelor’s degree in Law from Faculdades Integradas Cândido Mendes. Tatiana is widely recognized in her field and has been a member of renowned institutions, such as:  Board Secretary (2022-2023) of the Licensing Executives Society International (LESI) of which she was Vice-President (2018-2020); former President of LES Brasil (2014-2015), and current Member of the association's Board of Directors; President of the Privacy Group at Lex Mundi; 2nd Vice-President of the Brazilian Intellectual Property Association (ABPI) and former Treasury Director (2018-2021); President of the Intellectual Property Group at Lex Mundi (2015-2017); Specialist at the Domain Name Dispute Resolution Chamber (CASD-ND) of the Brazilian Association of Intellectual Property (ABPI); Mediator at the ABPI's Mediation Chamber; former Coordinator of the ABPI's Dispute Resolution Committee (2014-2017); for many years, former Coordinator of the Technology Transfer and Franchise Commission of the ABPI; Deputy Coordinator of the ABPI’s Copyright Commission;  Member of both the International Trademark Association (INTA) and the International Association of Privacy Professionals (IAPP). Tatiana has been recognized as Best Latin America IP Lawyer of the Year by Women in Business Law Americas 2023 and as one of the Top 250 Women in IP by Managing IP (IP Stars).

Portuguese and English

Chair of the Lex Mundi Data Privacy Group Member of the Steering Committee of the Effective Implementation and Regulation Under the New Brazilian Data Protection Law (LGPD), a Joint Project by the Centre for Information Policy Leadership (CIPL) and the Instituto Brasiliense de Direito Publico (IDP) Vice-President of Licensing Executives Society International (LESI) – 2018-2021 Counselor of the Brazilian Association of Executives in Licensing (LESI Brasil) Treasurer-Director of the Brazilian Intellectual Property Association (ABPI) – 2018-2021 Chair of Lex Mundi's Intellectual Property Group – 2015-2017 Member of the International Association of Privacy Professionals (IAPP) Member of the Industrial Property and Piracy Committee of OAB-RJ – 2016-2018 Member of the Board of Experts of the Chamber of Dispute Resolution on Domain Names of the Brazilian Association of Intellectual Property (ABPI) Mediator of the ABPI Mediation Chamber President of the Brazilian Association of Executives in Licensing (LES Brasil), 2014-2015, having previously held the position of Director of Studies Co-coordinator of the ABPI Dispute Settlement Committee – 2014-2017 For many years, she was Co-coordinator of the Technology Transfer and Franchise Commission, Vice-Coordinator of the ABPI Copyright Committee and member of the Board of Directors of the Brazilian Association of Industrial Property Agents (ABAPI) Member of the International Association of Trademarks (INTA), Brazilian Association of Intellectual Property (ABPI), Brazilian Association of Licensing Executives (LES Brasil), Brazilian Association of Industrial Property Agents (ABAPI)

Specialization in Corporate Law from the Pontifical Catholic University of São Paulo (PUC-SP), São Paulo, Brazil (1997) Bachelor of Laws from the Integrated Colleges Cândido Mendes, Rio de Janeiro, Brazil (1993)