Kirkland & Ellis LLP

Ross Weisman is the head of the advertising, marketing and promotions group at Kirkland & Ellis. He counsels a variety of clients in virtually all aspects of advertising and promotions law, including: reviewing advertising and marketing copy; counseling advertisers with respect to substantiation for claims made in advertisements; drafting and negotiating advertising, public relations and media agreements; advising clients with respect to rights of publicity, false endorsement and unfair competition issues in advertisements; drafting various release forms for national advertisers, including, without limitation, releases to use names, photos, testimonials, property or intangible property in advertisements; and assisting clients with Federal Trade Commission and State Attorney General inquiries. He also has extensive experience defending and challenging advertising claims in federal court under 43(a) of the Lanham Act (and working with the experts who conduct the consumer perception surveys so critical to these cases), as well as before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the BBB National Programs, Inc.