Troutman Pepper

Clayton Friedman, co-leader of Troutman Pepper’s national State Attorneys General practice, brings decades of experience crafting effective strategies to help deter or mitigate the risk of enforcement actions and litigation. Frequently sought out by companies operating within industries that are subject to heightened governmental regulations and enforcement actions, Clay provides his clients with a valuable understanding of how to approach enforcement actions, as well as how to avoid them.

Informed by nearly a decade in a state attorneys general office and nearly 30 years in private practice, Clay spends much of his time representing clients in singular or multistate regulatory actions. Clay has repeatedly led teams before all 50 state attorneys general, and also handles matters with the Federal Trade Commission, the Consumer Financial Protection Bureau, and other local, state and federal agencies. His work focuses on matters involving advertising, marketing, consumer finance, privacy, and other regulatory issues. Clay also provides clients with day-to-day advice on consumer protection regulatory issues, which is informed by his frequent attendance at attorneys general association meetings.