Sheppard, Mullin, Richter & Hampton LLP

Entertainment, Technology and Advertising; Technology Transactions

Daniel E. Schnapp is a partner in the Entertainment, Technology and Advertising Practice Group in Sheppard Mullin's New York office and Team Leader of the firm's Technology Transactions Team and Esports & Games Industry Team.

Daniel provides strategic counsel and transactional support for multinational corporations, as well as midcap and startup companies, in connection with a wide range of legal and policy issues arising out of the convergence of technology, advertising, entertainment and media, electronic commerce, intellectual property (IP), privacy, data breach, information security, and compliance and risk management, including:

• Digital video and music content licensing and distribution, and related audiovisual broadcasting initiatives on all new media platforms
• Mobile device and online app development and licensing and distribution of social media and networking services and applications
• Cloud-based content distribution models and enterprise cloud computing initiatives
• Video games and interactive entertainment development, publishing, merchandising, promotion, distribution and licensing
• Digital and traditional advertising, sponsorships, product placements and promotional arrangements
• User-generated content ingestion, distribution and syndication
• Strategic alliances and joint ventures "offshore," "near shore" and domestic information technology, call center, manufacturing and business process outsourcing
• Wireless device and network application
• Electronic publishing and distribution
• Viral marketing, contextual advertising and brand management
• Promotions, sweepstakes and contests compliance
• Record retention and disaster recovery/contingency planning compliance
• Stored value and smart card application development
• Digital signatures and public key infrastructures
• Electronic payment systems and solutions and internet banking
• Software/hardware procurement, development, licensing, distribution and export
• Systems integration and facilities management
• Data warehousing and mining
• Domain name trademark disputes
• Application storage and service provider transactions
• Website hosting and development
• Technology and data export compliance
• Patent and trademark licensing
• Intellectual property audits

Dan was selected in 2008 as one of the "Top 50 IP Attorneys Under 45" in IP Law and Business magazine.

Dan writes and lectures extensively on new developments in the areas of digital content distribution and syndication, cloud-based content distribution models, end user-generated content and social networking initiatives, outsourcing, electronic commerce, electronic payment systems, privacy and information security.

Member, Law Firm Advisory Board, Association of Media & Entertainment Counsel

Member, Distributed Computing Industry Association

Member, Mobile Marketing Association

Member, Securities Industry Association's Root Certificate Authority Initiative; has served as independent counsel to the consortium of financial institutions and regulatory agencies comprising the group

Member, American Bar Association Section of Science and Technology Law; has been an active participant in the section's various initiatives regarding electronic commerce and information security

J.D., Syracuse University College of Law, 1994, cum laude

B.A., University of Vermont, 1991