Advertising, Marketing & Public Relations

Managing Partner

Managing Partner of Frankfurt Kurnit since 2010, Jeffrey A. Greenbaum is one of the country’s leading advertising lawyers. He is a partner in the firm's Advertising, Marketing & Public Relations Group and has extensive experience representing advertisers, advertising agencies, and media companies on advertising, branded entertainment, and intellectual property matters. He is also the Chairman of the Global Advertising Lawyers Alliance. Best Lawyers in America has twice named him "Advertising Lawyer of the Year" for the New York metro-area.

Mr. Greenbaum advises clients on a wide variety of advertising-related matters, including advertising regulation, rights clearance, social media, promotions, SAG-AFTRA and other union issues, network clearance, and global clearance. He helps clients negotiate virtually any type of advertising-related agreement, including advertising agency agreements, production-related agreements, talent contracts, intellectual property licenses, and sponsorship deals. He also regularly represents advertisers in connection with advertising litigation, including federal, state, and local regulatory investigations and National Advertising Division, Children’s Advertising Review Unit, and other self-regulatory proceedings.

Mr. Greenbaum is also a member of the Board of the International Advertising Association and the Chair of the IAA’s Public Policy Council. He has previously served as Chairman of the Committee on Consumer Affairs of the New York City Bar. For the last twenty years, he has chaired the City Bar’s annual “Hot Topics in Advertising Law” program. He has also served as a Director and Secretary of the Brand Activation Association and served as Co-Chairman of the Brand Activation Association’s law conference. He also served as Chairman of the jury for the International Council for Advertising Self-Regulation’s Global ICAS Awards.

Mr. Greenbaum has been recognized for many years as a leading advertising lawyer by Best Lawyers in America, Chambers USA America's Leading Lawyers for Business, The Legal 500, Super Lawyers, and Who’s Who Legal – Data. He has also been named “Advertising Lawyer of the Year” and “Copyright Lawyer of the Year” for the New York metro-area by Best Lawyers in America and a “Leading Lawyer” by The Legal 500. He was also twice the recipient of the Brand Activation Association’s Beacon Award.

Mr. Greenbaum is a frequent speaker on advertising issues in the United States and around the world. He has spoken at the Federal Trade Commission’s "Protecting Kids' Privacy Online" workshop, the "FTC at 100" workshop, the FTC's "Rebate Debate" workshop, and at the FTC's "Green Lights and Red Flags: FTC/BBB Rules of the Road for Advertisers" program. He has also spoken at conferences and programs sponsored by the National Advertising Division, the Association of National Advertisers, the International Council for Advertising Self-Regulation, the International Advertising Association, the Intellectual Property Owners Association, the Inter-American Association of Intellectual Property, the Association of Independent Commercial Producers, the Interactive Advertising Bureau, the Society of Digital Agencies, the Association of Corporate Counsel, the American Bar Association, the New York State Bar Association, the New York City Bar, the New York County Lawyers Association, the Beverly Hills Bar Association, and many others.

Mr. Greenbaum has been quoted in publications such as The New York Times, The New York Post, The Wall Street Journal, The Washington Post, Advertising Age, Adweek, The Hollywood Reporter, Fast Company, Mashable, Law360, and many others. He has appeared on the CBS "Early Show" and Bloomberg Law. He participated in the symposium, “New Impressions on Advertising Law,” which was published in the Cardozo Arts & Entertainment Law Journal. He is also the author of "Specific Corporate Compliance Challenges by Practice Area: Advertising" in Corporate Compliance Practice Guide: The Next Generation of Compliance. He also served as the "Legalease" columnist for Shoot magazine for many years.

Mr. Greenbaum is a graduate of Brandeis University and Columbia University School of Law. He has also served as a member of the Dean's Advisory Council at the University of Michigan Law School and as an adjunct faculty member at Parsons School of Design. He is admitted to practice in New York.

Mr. Greenbaum is a member of the Dean's Advisory Council at the University of Michigan Law School and is the Global Chairman of the Global Advertising Lawyers Alliance (GALA). He has also served as an adjunct faculty member at Parsons School of Design.

Brandeis University (BA, summa cum laude, Phi Beta Kappa, 1990) Columbia University School of Law (JD, Harlan Fiske Stone Scholar, 1993)