Janet Peyton practices in the areas of intellectual property and data privacy and security. She is skilled at handling the strategic management of trademark portfolios and also regularly advises on transactional matters, including brand sales and licensing agreements. Janet provides worldwide brand protection, enforcement, licensing and transactional IP services, and she assists clients with preventive data security as well as compliance issues in the aftermath of a data breach.

Janet serves as the firm’s U.S. liaison on EU-U.S. cross-border data transfer matters. She counsels clients in the United States on GDPR compliance, auditing and evaluating clients’ data security policies, drafting website privacy notices and internal corporate privacy policies, and negotiating cloud computing and other data processing agreements from the vendor and customer perspective. She advises lawmakers and industry groups on privacy legislation at the state and federal level. As chair of McGuireWoods’ transactional intellectual property practice group, Janet also has significant experience with technology-related transactions, such as sophisticated IT procurement contracts, enterprise software licenses for corporate licensees and buyers, and transition services agreements in the contexts of stock or asset purchase agreements. She holds the CIPP/US certification as a Certified Information Privacy Professional from the International Association of Privacy Professionals (IAPP).