Samantha Rothaus > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Samantha Rothaus
Work Department
Advertising + Marketing | Intellectual Property + Media
Position
Partner
Career
Agencies and brands exploring innovative ways to produce and use marketing content trust Samantha Rothaus to balance legal risk with business objectives. She helps clients launch collaborative projects, understand their contract rights, and negotiate talent deals and production agreements.
Often involved at the earliest stages of a client’s project, Samantha brings an attentive and practical approach to avoiding problems and crafting solutions. Her thoughtful and individualized guidance supports brands, creative agencies, and communications firms launching marketing campaigns in traditional and emerging media, in addition to sponsored influencer content and branded entertainment produced by media partners.
Samantha routinely counsels clients seeking to explore new technologies such as Web3 and generative artificial intelligence. She is also well-versed in guiding clients through legal requirements and best practices in running contests, sweepstakes and other prize-related promotions. Whether companies are collaborating through co-branded promotions or sponsored events, or engaging influencers, celebrity spokespeople or content production vendors, Samantha helps them find strategies to achieve their goals and serve their best interests, even during contentious, high-pressure negotiations.
Samantha maintains a particular focus on production and talent agreements, and often assists advertisers and agencies in identifying and understanding complex SAG-AFTRA union obligations. She also regularly counsels independent film and television producers in connection with the development and production of entertainment and documentary projects.
With a background in intellectual property litigation and trademark prosecution, Samantha recognizes the value companies place on protecting their IP rights. She evaluates potential benefits and consequences of sharing or promoting content so clients can make sound business decisions. When companies seek to understand or expand upon their scope of use for a particular piece of content, they benefit from her contract analyses of their legal rights, obligations and required permissions, and the practical solutions she offers.
Education
University of California, Los Angeles School of Law (L.L.M., 2011), Boston University School of Law (J.D., 2010), Boston University (B.A., magna cum laude, 2007)
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
Davis+Gilbert LLP covers a myriad of transactional and regulatory work spanning prosecution and defense in competitive, regulatory, and reputational cases, as well as in emerging areas such as generative artificial intelligence and IP-related risks. The group represents impressive clients from a range of industries, including household name brands. Practice co-chair Ronald Urbach
has extensive experience representing clients before governmental and regulatory bodies including the NAD, NARB, and FTC. Richard Eisert, co-chair of the firm, specializes in the technology sector and covers e-commerce, IP, and privacy law. Another key name in the firm is Howard R Weingrad who handles content review and production, celebrity endorsement and talent engagement, and pre-litigation IP and contract dispute resolution. Allison Fitzpatrick is recognized for her expertise in digital media including social media, influencer marketing, and native advertising. Aaron Taylor plays a pivotal role in the firm, regularly challenging and defending false advertising claims. Both Paavana Kumar and Samantha Rothaus were promoted to partner in January 2023, and they focus on advertising campaign matters and IP, respectively. Associates Louis DiLorenzo and Alexa Meera Singh are notably involved in advising on regulatory requirements. All individuals mentioned are based in New York.