Louis DiLorenzo > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States

Work Department

Advertising, Marketing + Promotions

Position

Partner

Career

Louis DiLorenzo brings an industry perspective to helping clients develop creative, enduring advertising and marketing campaigns. He advises clients of all sizes, from small independent agencies to global brands, on issues that may put advertisers and campaigns at risk, including false advertising, intellectual property, and industry-specific laws and regulations.

As a former advertising industry professional, Louis understands how the strategies that inspire campaigns can also inform legal outcomes. He works closely with his clients throughout the concepting process, often serving as an informal sounding board as they test ideas and consider applications. Combining experienced judgment with a passion for the industry, Louis helps his clients distinguish real risks from theoretical ones and move projects forward with confidence.

While Louis works with a wide range of brands and industries, he has a particular focus on the alcoholic beverage sector. Providing up-to-the-minute information and analysis, he helps clients navigate constantly changing laws and regulations in all 50 states. Louis also counsels businesses in other highly regulated industries, including automotive, tobacco, CBD, marijuana, food and beverage, and sports betting.

Whether he is digging deep into vehicle specifications for a car campaign or mastering the science behind toothpaste, Louis is committed to understanding the key facts as well as the legal complexities to provide tailored, actionable advice. He also leverages his knowledge of pricing strategy to help retailers advertise discounts and sales in a way that maximizes revenue and perceived savings while appropriately mitigating legal risk.

In addition to his advertising and marketing work, Louis maintains an active pro bono practice focused on immigration issues.

Education

Georgetown University Law Center, J.D., cum laude, 2014; New York University, B.A., cum laude, 2010

Lawyer Rankings

United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory

(Next Generation Partners)

Louis DiLorenzo – Davis+Gilbert LLP

Davis+Gilbert LLP covers a myriad of transactional and regulatory work spanning prosecution and defense in competitive, regulatory, and reputational cases, as well as in emerging areas such as generative artificial intelligence and IP-related risks. The group represents impressive clients from a range of industries, including household name brands. Practice co-chair Ronald Urbach has extensive experience representing clients before governmental and regulatory bodies including the NAD, NARB, and FTC. Practice co-chair Richard Eisert specializes in the technology sector and covers e-commerce, IP, and privacy law. Another key name in the firm is Howard R Weingrad who handles content review and production, celebrity endorsement and talent engagement, and pre-litigation IP and contract dispute resolution. Allison Fitzpatrick is recognized for her expertise in digital media including social media, influencer marketing, and native advertising. Aaron Taylor plays a pivotal role in the firm, regularly challenging and defending false advertising claims. Both Paavana Kumar and Samantha Rothaus were promoted to partner in January 2023, and they focus on advertising campaign matters and IP, respectively. Louis DiLorenzo and Alexa Meera Singh are notably involved in advising on regulatory requirements. All individuals mentioned are based in New York.

United States > Intellectual property > Copyright

New York-based firm Davis+Gilbert LLP employs the bench strength of its experienced team to advise such household names as Little Caesars on the management and protection of their global copyright portfolios. The practice is headed by advertising and marketing expert Ronald Urbach, who brings expertise to clients across such spaces as the automotive industry, electronics, and food and beverages. Marc Rachman specializes in complex disputes involving music, photo, pictorial, sculptural, and literary works. Seasoned IP litigator, arbitrator, and mediator Guy Cohen draws on over 25 years of experience in the IP space to represent businesses in media, consumer goods, manufacturing, and retail. Sara Edelman acts for content creators, advertising agencies, and fashion companies. Ashima Dayal, a specialist in disputes over the usage of third-party content, advises authors, book publishers, filmmakers, and fashion designers. Key support is provided by associate Danielle Zolot. Louis DiLorenzo was promoted to partner in January 2024. All the lawyers mentioned work in the New York.