Davis+Gilbert LLP

Advertising + Marketing

Partner

Aaron Taylor helps clients develop highly effective advertising campaigns across all media while avoiding legal pitfalls. When he’s not consulting on advertising claims and strategies, he asserts and defends false advertising challenges.

Aaron is deeply committed to ensuring that his clients’ advertising is as creative and aggressive as possible. Many of the world’s leading cosmetic, consumer health care, automotive, telecommunications and consumer technology companies rely on his counsel when revising their critical advertising claims. Because he's reviewed and advised on thousands of advertising campaigns, Aaron knows where the legal risks lie and how to address them.

Aaron draws on his litigation background and industry knowledge to challenge and defend advertising claims before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the Better Business Bureau. When defending claims, he focuses on outcomes that enable his clients to promote their brand as fully as possible with minimal interruptions to their campaigns. When asserting challenges, he works to quickly and permanently shut down competitors’ false claims. In all matters, his extensive experience enables him to anticipate the critical issues and precedents that will drive the outcome.

Earlier in his career, Aaron worked in public relations, representing a wide range of technology clients — an experience that helps him understand a marketer’s point of view. Aaron quickly grasps the nuances of a client’s business and communicates effectively with in-house teams when explaining complex legal issues.

Cornell Law School, J.D., 2003, Haverford College, B.A., 1998