Dentons Cardenas & Cardenas

Intellectual Property & Technology

Partner

Juanita is a partner in the Firm’s Intellectual Property and Technology, and Privacy and Cybersecurity practice groups. Main international legal directories have recognized her for her experience and knowledge in both TMT and IP. She has over 20 years of experience managing complex IP, Privacy, and Consumer Protection portfolios for major multinational and local companies focused on technology, retail, e-commerce, BPO, mass consumption, and transportation.

In addition to local recognition, Juanita’s experience led her to be the Regional Leader of Dentons Latin America TMT Practice Group, leading regional efforts to provide an effective and practical assessment for clients operating in different jurisdictions.

Juanita combines extensive legal knowledge with a comprehensive understanding of the TMT market and the regulatory and political factors that can influence business decisions. Specifically in technology related matters, she has a wealth of experience in traditional and disruptive technologies that support today's digital economy. She has advised some of the world’s biggest social media, software and technology companies and has successfully handled a wide range of the most relevant data privacy cases in Colombia.

Since 2019, she is certified by the EU General Data Protection Regulation (GDPRP), a qualification granted by the International IT Governance Qualifications Board.

english and spanish

Committee Director for Data Privacy, ASIPI, 2018-2021 Colombian Association of Industrial Property (ACPI) Association of Intellectual Property (ASIPI) International Trademark Association (INTA)

Universidad Alicante, 2001, Master's Degree, Industrial and Intellectual Property and Information Technologies

Universidad de los Andes, 1998, Specialist Diploma, International Contracts Regime Specialist

Universidad de los Andes, 1994, JD