DLA Piper LLP (US)

Media, Sport, Gaming and Entertainment; Consumer Goods, Food and Retail; Intellectual Property

Associate

James Stewart is an associate in the Intellectual Property and Technology practice and a member of the firm’s National Advertising Team. James focuses on advertising, marketing, branded entertainment and intellectual property issues. He counsels major brands, advertising and marketing agencies, prominent website operators, sports teams, cable, broadcast and streaming networks, and media companies.

James helps clients produce, acquire, distribute, and monetize content, structure and negotiate advertising and marketing agreements and navigate the intellectual property and contractual rights that affect how campaigns are activated and content is distributed across all media.

James prepares and negotiates intellectual property and advertising agreements, including influencer and celebrity endorsement agreements, sponsorship agreements, trademark and copyright licenses, content license agreements, merchandise license agreements, publishing agreements, and other license agreements related to advertising, marketing and entertainment initiatives.

James counsels clients on structuring and executing sweepstakes, contests, and other promotions to comply with state and federal anti-lottery and anti-gambling regulations governing on-line and off-line contest and sweepstakes promotions. In addition, James regularly works with clients on multi-national prize promotion initiatives.

James regularly conducts pre-publication advertising review and analyzes issues related to trademark, copyright, and right of publicity laws. James also counsels clients on compliance with FTC regulations, including the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising.

English, Spanish

J.D., George Washington University Law School; B.A., Universidad de Navarra.