How to stand out within a sea of sameness
Marketing
In an increasingly competitive international marketplace, David H. Freeman considers what it takes for law firms to truly differentiate themselves
While differentiation is a process, a solid culture is the defining characteristic of any organisation. And make no mistake, your firm has a culture; whether authored by you or not. Anthropologist Philip Folsom will tell you that any ‘tribe’ or group collective develops its own working style. Successful tribes/organisations craft a culture based on two …
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