Marcela Achurra González – GC Powerlist
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Latin America 2014

Marcela Achurra González

Director of legal affairs | Compania Cervecerias Unidas (CCU)

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Latin America 2014

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Marcela Achurra González

Director of legal affairs | Compania Cervecerias Unidas (CCU)

About

Formerly at the group’s subsidiary, Viña San Pedro, Marcela Achurra González has been director of legal affairs at the Chilean-owned international drinks group Compañía Cervecerías Unidas (CCU) since 2005, during which time she has ‘established a well-deserved reputation for strategic thinking and business-savvy, in addition to her exceptional ability to understand and navigate complex legal issues’. Hailed as ‘probably one of the most influential lawyers in the Chilean business community’, she is moreover, very much ‘a trailblazer for women professionals’, and one of few who ‘leads a multi-disciplinary team that services a very broad corporate platform with highly demanding domestic and international business partners’, including board members Heineken and distribution partners Nestlé and Pepsi. ‘I believe she is absolutely unique. Deeply capable but incredibly modest, she is a very complete lawyer -“the whole package”’, comments Bingham McCutchen’s Juan Manuel Trujillo. With a strong and effective leadership style that is reflected in her ‘direct and no-nonsense communications style’, she is currently leading the company’s recently announced, and ambitious, expansion plan.

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