About

Fernando Macedo is the general counsel of Alsea, one of the largest restaurant operators in the world, with presence in 12 countries and with over 4,500 restaurants and coffee shops worldwide.

Fernando joined Alsea in April 2013, and since then has held several roles and positions within Alsea´s legal in-house team, ultimately been appointed general counsel of the group in March,2024.  

As the general counsel of Alsea, Fernando´s responsibilities include defining, implementing and supervising the legal strategy of the group, as well as overseeing all legal aspects and challenges of the group, including M&A transactions (over 35 transactions in the last 7 years), debt restructuring transactions, litigation, negotiating of master franchise agreements or development agreements, etc.

Prior to joining Alsea; Fernando was an associate in two top legal firms in Mexico (Creel, García-Cuéllar, Aiza & Enríquez; and Santamarina y Steta, S.C.)

Fernando obtained his law degree with honours from Instituto Tecnológico de Monterrey (Campus Monterrey), and afterwards studied an LLM, Master of Laws in New York University School of Law.