Lorena Luna Avendaño – GC Powerlist
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Mexico Rising Stars 2024

Commercial and professional services

Lorena Luna Avendaño

Senior legal consultant | Element Fleet Management México

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Mexico Rising Stars 2024

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Lorena Luna Avendaño

Senior legal consultant | Element Fleet Management México

What are the most significant cases or transactions that your legal team has recently been involved in?

Last year, I was able to negotiate various contracts to finance different operations that together amount to an approximate value of USD$55 m dollars. Most of our new clients are pharmaceutical and retail companies, so it was extremely important to negotiate commercial conditions appropriate to their business and, at the same time, protect our business from future contingencies.

On the other hand, I had the opportunity to collaborate with our teams in the US, Canada, Australia and New Zealand to reshape the global corporate structure to start operations in Singapore and gradually expand into the Asian market, as well as establish a new leasing hub in Ireland.

Could you share an example of a time when you came up with an innovation that improved how your legal team works and did not come at a large expense?

To improve the function of the legal area and to optimise the operation of the business, we decided to invest in a Contract Lifecycle Management platform so that the legal area could digitalise its negotiations and generate key metrics for the business. We also identified that such a platform could be linked to a platform already implemented in our company to create a single source of visible information for all areas involved in our negotiations as well as track-related approvals.

What is a cause, business related or otherwise, that you care about, and why?

I am interested in optimising the productivity of our employees to have a much more effective operation and, in turn, they can prioritise better their day-to-day tasks, creating consequently that the company offers a better-quality service by improving response times to customers. I think that, at this moment in time, there are many unexplored platforms and systems that can help us improve the internal processes of each of the areas that make up a company, and that these solutions bring with them various forms of savings. Similarly, as a part of a global team, I enjoy learning about the know-how and sharing the best experiences, work methodologies and best practices that our peers live in their teams to be able to import and export innovations and implement best practices.

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