Middle East 2015
general counsel and SVP legal and regulatory affairs | du, United Arab Emirates
Anneliese Reinhold
general counsel and SVP legal and regulatory affairs | du, United Arab Emirates
General counsel and senior vice president legal | EITC (du)
Noted in the GC Powerlist: Middle East Teams 2018 for her excellent leadership of the EITC (du) legal team, general counsel and senior vice president legal Anneliese Reinhold returns this...
General counsel and senior vice president legal | du
Telecoms company du occupies an important place in the history of the diversification of the UAE’s economy, as it was the first domestic telecoms company to challenge the market upon...
Award-winning general counsel Anneliese Reinhold is an influential voice in the Middle East’s in-house community, and a bastion for diversity. Reinhold joined du, UAE’s second telecoms operator in 2005, during its start-up days, when she built the department from scratch. Her now 22-strong legal and regulatory team is among MENA’s most respected in-house legal functions, and the first within the region’s locally-owned companies to achieve Lexcel accreditation. One key to Reinhold’s success has been a formalised KPI strategy, based on Harvard Business School’s ‘balanced scorecard principles’. ‘Attracting and retaining high quality talent’ in the regional market place remains an ongoing challenge, Reinhold concedes. When it comes to outside counsel, Reinhold looks for ‘advice which is high quality, succinct and handled efficiently and cost-effectively’. She also points to what she terms ‘“hygiene factors”’, including ‘matter management’ and ‘responsiveness’.
